Tag: strategy
Raiffeisen Property Holding International announces the new management team for SkyTower and its local operations
Real estate developer and asset manager Raiffeisen Property Holding International (RPHI) announces the new management team for its operations in Romania, where it owns and manages SkyTower, the tallest office […]
Tigran Mirzoyan (Smarketa.com): 7 Future eCommerce SEO Strategy Predictions
Tigran Mirzoyan, CEO at Smarketa.com, is a marketing and creative content specialist with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist he […]
Publicis Groupe wins AXA’s advertising creative partnership as well as strategy and media buying in four of its key markets
AXA has chosen Publicis Groupe to continue as its sole global creative partner, across 30 countries, and as a partner for strategy and media buying in four of its key markets: […]
Stefan Chiritescu takes over strategy duties for Cheil Centrade South-East Europe
Less than two years after becoming Head of Strategy at Kubis Interactive, Ștefan Chirițescu extends his role at group level, as Head of Strategy with Cheil Centrade South East Europe, […]
Miruna Macsoda is Rusu+Bortun Cyber Growers’ new Managing Director
With more than 11 years of experience in the Romanian marcomm industry, in agencies such as Mercury360, FCB and DDB, Miruna Macsoda takes over the leadership of the digital agency […]
Rusu+Bortun Brand Growers signs Trutzi’s rebranding, the leader of the Romanian iron market
The Romanian strategy and brand creative manifestation agency Rusu+Bortun Brand Growers finalized Trutzi’s rebranding, a Romanian company launched in 2007, importer and iron producer that has the leader position on […]
Georgiana Dragomir (Grapefruit): “What I would like to see more is a deeper integration between channels, both on a campaign level and also at a macro communication platform level”
Grapefruit is a user experience agency focused on solving business problems and making end-users happy. Launched in 1999, the agency representatives are devoted to finding the best solutions for your […]
Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections
Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will […]
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Friends\TBWA Bucharest to handle strategy and creative for PepsiCo’s Lay’s, Doritos, Star & Krax
Friends\TBWA Bucharest will handle the strategy and creative for PepsiCo’s Lay’s, Doritos, Star and Krax in Romania. The agency will sign some of the digital campaigns for the first 2 […]