Tag: study
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]
New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, released two new research reports that reveal key drivers for commerce content and the […]
Mobile Contactless Payment Transaction Volumes to Grow by 92% Globally by 2023, Outpacing Card Volume Growth
A new report from Juniper Research has found that transaction volumes for mobile payments will grow from 26 billion in 2021 to 49 billion in 2023; representing a growth of […]
74% of Romanians believe that exploration is important, according to a National Geographic study
National Geographic announces the premiere of new series of documentaries dedicated to cities. Starting 21st September, new episodes of “How To Build a City” and “Top 10: Art of Architecture” […]
GlobalData: Poland’s card payment market to reach PLN920.9bn in 2025
Poland’s card payment market, which has been on the rise for the past few years, registered a slowdown in 2020 with a growth rate of 9.9% due to COVID-19 as […]