Tag: study
Dacia, most present auto brand in media in 2010
Dacia was the auto brand most present in Romanian press in 2010, followed by Renault, Mercedes, BMW, Ford, Volkswagen, Audi, Toyota, Ferrari and Opel, according to a study realized by […]
Romanian ABC monitors the investments in advertising for printed press
BRAT, Romanian ABC, launched MIPPS (Monitoring of the Investments in advertising printed press), the 1st service of this kind. This study completes BRAT’s information offered to advertising industry and represent […]
Digital Marketing Forum – ready, steady…
Specialists in advertising, media planning and online communication will get together to talk about the international trends and experiences at Digital Marketing Forum 2011, event that will take place on […]
10 trends in Romanian mobile marketing for 2011
A recent analysis made by Voxline Communication shows that Romanian market will see, in 2011, a sustained increase of mobile marketing. “2010 showed a spectacular increase of the mobile marketing: […]
Kiss FM, Radio ZU and ProFM – the most popular radio stations in Bucharest
The most popular radio stations in Bucharest are Kiss FM, Radio ZU, ProFM and Magic FM, according to the autumn wave of SAR (Radio Audience Study), Mediafax informs. According to […]
Personalized engagement with consumers, the aim for marketing industry
Marketeers continue moving from mass communication to personalized engagement with consumers, social media gaining more and more momentum and allowing consumers to hold much more control over their interactions with […]
Deloitte: Business performance is tightly linked to the CIOs role within companies
The voice of IT within businesses is notably getting louder among Romanian companies, as managers are increasingly aware of how significant the IT department is for the business structure, according […]
TradeAds: Romanian internet users have low income and are interested in social networks
According to the second edition of the Romanian internet users’ profile realized by TradeAds, the number of internet users with smaller income than RON 1,000 increased during last year, while […]
Deloitte’s predictions on technology, media and telecom for 2011
The 10th edition of Deloitte Technology, Media and Telecommunication (TMT) present company’s vision over the main trends for the next 12-18 months, with a possible significant impact on medium and […]
Rich or poor, Romanians are accessing internet on daily basis
No matter if they are rich or poor, almost all Romanian internet users (90%) are entering online on daily basis, most of them accessing world wide web from desktops, from home or […]