Tag: study
10 years later, Romanian ABC study is reinventing itself
10 years after the official launch, Romanian ABC study – SNA FOCUS – relaunched with a new methodology. Last week, Romanian ABC – BRAT – launched the new SNA Focus […]
Romanians’ Trusted Brands 2011
Trusted Brands 2011, market study on European consumers realized by Reader’s Digest, reached to its 11th edition and identifies and awards the brands that managed to win Europeans, respectively Romanians, […]
IRES study: Romanians access internet daily and update their social network profiles at least weekly
Almost 2/3 of Romanians (64%) living in cities are using the internet, 71.4% of them accessing it on daily basis, mainly from home, the “Romanians and the internet” study from Romanian […]
Romanian SMS promotions market – over Euro 2M in 2010
The number of promotions with SMS participation increased 80% in 2010 compared to the previous year, according to a report on SMS Promotions market in 2010 realized by Voxline Communication. […]
Smartphones are addictive and not fitted for break-ups
20% of the smartphones owners admit they are being addicted to their smartphones, according to a JustAsk! Research Study from Crowd Science. Also, 89% of them think is rude to […]
Romanians, not so crazy about shopping, according to GfK
GfK Romania researched in Roper Reports the way Romanians that are not crazy about shopping are acting. The company found out that 25% of Romanian urban population doesn’t like to […]
Leading Brands by Romanian Internet Users 2011
Online Leading Brands Romanian 2011 is a study realized by Evensys and Gemius and that reached at its 4th edition. The study’s results were made public during in the 1st […]
comScore reviewed 2010 mobile year
comScore releases an inaugural report, “The 2010 Mobile Year in Review”, that includes key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report […]
Dacia, most present auto brand in media in 2010
Dacia was the auto brand most present in Romanian press in 2010, followed by Renault, Mercedes, BMW, Ford, Volkswagen, Audi, Toyota, Ferrari and Opel, according to a study realized by […]
Romanian ABC monitors the investments in advertising for printed press
BRAT, Romanian ABC, launched MIPPS (Monitoring of the Investments in advertising printed press), the 1st service of this kind. This study completes BRAT’s information offered to advertising industry and represent […]