Tag: study
GfK Romania: TV and Outdoor – preferred advertising spaces for Romanians
GfK Romania analyzes, in a research report made for IQads, the way the Romanian consumers are interacting with advertising, which are the most efficient communication channels and what kind of […]
Romanians and advertising – love and hate?
GfK Romania made, for IqAds, Romanian specialized marcom online publication, a research to understand better the way Romanians are perceiving advertising. The initiative aimed to find relevant insights about how […]
Borsec, the most powerful Romanian brand for the 2nd year in the row
Borsec is the most powerful Romanian brand for the 2nd year in the row, according to the Top 50 most powerful Romanian brands 2011, a study realized by Unlock Market […]
Kaspersky study: 53% of companies ban the use of social media
According to a study realized by Kaspersky and quoted by Refresh.ro and wall-street.ro,companies restrict their activities online as many of the employees lack knowledge about IT security threats.
Public Relations – a discrediting term for professionals in this field
According to European Communication Monitor study realized in 43 countries and with the help of over 2,200 professionals, almost half of the people questioned say that “public relations (PR)” term […]
Romanian Audit Bureau of Circulation will monitor radio ads investments
Romanian Audit Bureau of Circulation (BRAT) started monitoring the radio advertising investments, through MIP Radio, the second service of this kind in BRAT studies portfolio. Previously, BRAT launched, in January, […]
Media Fact Book 2011 and Digital Fact Book, interesting reports for abroad specialists
Media Fact Book, study realized by Initiative, was downloaded, in only 3 weeks since launch, by 1,200 readers, from which 16% are from UK, Philippines, USA, Germany, Hungary, France or […]
HyperActive launched Digital Fact Book and predicts Euro 50M digital market in 2011
HyperActive, digital agency part of Lowe Group Romania, launched recently Digital Fact Book, a study on Romanian digital market. According to this study, Romanian digital market will reach a value […]
Kiss FM – the most listened radio in Romania
Kiss FM is the most listened radio in Romania, at national and urban level, while Radio Zu is the most listened radio station in Bucharest, as the spring Radio Audience […]
Consumer habits: Romanians buy close to home
Around 50% of Romanians choose the shop where they spend most money on fast moving foods and non-foods by its vicinity to their home or work, as well as the […]