Romanian SMS promotions market – over Euro 2M in 2010

Creativity, Marketing, Mobile

The number of promotions with SMS participation increased 80% in 2010 compared to the previous year, according to a report on SMS Promotions market in 2010 realized by Voxline Communication. The same document shows that companies in food sector were the most active in using this communication channel.

SMS promotions – pull campaigns, as they are known in mobile marketing  – allow using the most simple and fast facility of the mobile phone, the SMS, to interact with the brand, no matter where and no matter how the consumer wants.

Voxline also estimates that there were over 25M SMSes to participate to different promotions in 2010, 30% more than in 2009.

In 2010, 20% of the companies monitored in Voxline’s report organized SMS promotions for the 1st time. Same time, 64% of the monitored promotions in 2010 had as support for the entries also a website, a dedicated one in more than 50%.

Also, the number of promos that don’t use unique codes to enlist in the contest decreased 10%, as a real time monitoring is needed.

From prizes point of view, the value in 2009 was surpassed by 20%, reaching in 2010 to a cumulated value for prizes of over RON 30M.

Voxline Communication analyzed for the report 105 promotions and contests. Meanwhile, 89 of them were realized, last year, by 50 companies.

Out of the campaigns, 30% were for food, 11% for alcohol and 10% for non-alcoholic drinks and coffee.

Voxline Communication was founded in 1998, with French capital and benefited from the start of European technical support and know-how in telecommunication and interactive services.

Among the clients Voxline Communication worked with there are Pepsi, Lays, Winston, Camel, Dove, Dero, Omo, Fairy, Chipita, Tuborg, Carlsberg, Western Union, Duracell, Gillette, Bic, Dr. Oetker, Fabryo, Juicy Fruit, Farmec, LG, Wembley, Stalinskaya, Canon and others.