Tag: study
Promotions, preferred for Winter Holidays shopping
93% from the online respondents of a survey that took place in Romania said that they make Christmas presents, most of them buying gifts also for themselves (82%), while 79% […]
Romanian mobile internet user is male, 17-28 yo, with iPhone
Romanian men with ages of 17-28 y.o. that own iPhones are dominant on the Romanian mobile internet. Most of them graduated university and have a monthly income of RON 1,000 […]
Romanian online advertising market, record increase in the 1st half of 2010
IAB Romania and PwC Romania announced the results of the 1st edition of ROADS for 2010, that shows an increase by 65% of the online advertising volume, compared to the […]
Romanian communication market in the first half of 2010
Romanian Authority for Communication’s Management and Regulation (ANCOM) published a report covering Romanian electronics communication market in the 1st half of the current year According to the report, the market […]
Adevarul, Peugeot and BRD usage, a sign Romanian are conservative?
Romanians that read Romanian newspapers such as Adevarul and Jurnalul National, watch TVR1, Diva, Discovery and Animal Planet and check women and food sites are traditionalists, according to a study […]
eMarketer: Online Ad Spend Continues Double-Digit Growth in US
According to an eMarketer study, the continue shift toward online advertising determines a continued shift toward online advertising.
Samsung mobiles, most used by Americans
Samsung mobile devices are the most used by Americans, according to a comScore study that covered 234M Americas aged 13 and older that use mobile devices. According to the study, […]
eMarketer: Real-time bidding for online ads will continue in 2011
According to eMarketer, real-time bidding on the display ad market will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Over 30M Americans would rather buy brands advertised in Social Media
Over 30M Americans consider advertising a fair price to pay for using social media sites ad features and actually think to buy brands that advertise on social media. This finding […]
Over 100M mobile consumers from 5 big EU countries received SMS Ads in september
Over 100M mobile consumers from UK, France, Germany, Spain and Italy received SMS ads, acccording to a comScore MobiLens study. Conversely, more than 57 million subscribers recalled seeing an ad […]