Tag: study
Puppies and babies pull the most heartstrings when in ads
Puppies and babies are the ones that impress the most when they are present in commercials, according to a study realized by Harris Interactive and AdWeek. In their quest to […]
Facebook, the 1st destination for online display advertising in UK
Facebook was the main online display advertising budgets destination in UK, a market in which the budgets increased by 34% compared to last year, according to a comScore study Data […]
Young adults in USA, more trusting in advertising, according to an AdWeek / Harris study
Americans believe advertising is honest (20%) in what it claims, somewhat honest (65%) or not at all honest (13%), according to the findings of a new Adweek Media/ Harris Poll, […]
MediaIQ study: McCann Erickson, most mentioned in Romanian media in the last 6 months
According to a monitoring report realized by MediaIQ, McCann Erickson was the most mentioned communication group in Romanian media,with 153 apparitions in the 780 media sources monitored during the last […]
The number of Romanian blogs, almost three time bigger than 2 years ago
The number of the Romanian blogs grew by 2,6 times from 2008 until nowadays, from 22,484 to 59,017, according to a research published by ZeList.
64% of the world biggest companies’ CEOs aren’t social online – study
Weber Shandwick released a study that shows 64% of the world’s largest companies CEOs are not social online. On the other hand, the social CEOs have higher reputation status, use […]
Online advertising investments increasing in US
Online advertising attracted more budgets in US in the 1st half of the year, according to most recent IAB Internet Advertising Revenue Report, according to a press release. The study, […]
Romanian bloggers earned around Euro 300,000 in 2009 – study
Romanian bloggers started to monetize their online influence, their earnings from blogging reaching somewhere around the amount of Euro 300,000 in 2009, according to a study realized by Romanian specialized […]
Nielsen: Signs of growth for global ad spending
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]
Europeans on mobile: Facebook, YouTube, MSN, Twitter
Europeans use their mobile devices to get access to mainly Facebook and YouTube, but they also check MSN/Windows Live/Bing and Twitter from these devices, according to a study released by […]