Tag: study
IAB Romania starts collecting data for 2010 ROADS study, measuring Romanian online advertising market
IAB Romania started collecting data for the 1st part of 2010 ROADS (Romanian Online Advertising Study) study, that measures the value of Romanian online market. The study is realized together […]
Russia registered a 10% increase in advertising expenditures in 1st half of the year
The budgets invested in advertising in Russia grew, in the first half of the year, with 10% compared to the same period in 2009. This increase came as brand owners […]
Apple, Microsoft and Coca-Cola – the most valuable brands in the world
Apple, Microsoft and Coca-Cola are the three most valuable brands in the world, according to a new study made by Forbes magazine in partnership with JeffreyParkhurst, managing director of business […]
eMarketer: Twitter users bring social activity to new heights
According to eMarketer, there are 26 million monthly users of Twitter in 2010, 14.6% of the total internet users, but with a voice disproportionately loud compared to the others. ExactTarget […]
Romanian internet user is a woman
The Romanian internet users profile modified compared to last year, the Romanian internet user being, this year, a woman, aged 20-24 years old, living in Bucharest, according to the results […]
eMarketer: Social gaming market might surpass $820M this year
Social gaming revenues, barely existent in 2008, registered a sustained growth, from $76 million worldwide in 2008 to $639 million in 2009. Also, Screen Digest estimates that those revenues will […]
BRAT, Romanian ABC, offers a new Sesame to its SNA Focus beneficiaries
BRAT – Romanian ABC – offers its SNA Focus beneficiaries a new version of Sesame software, used to analyze the results of the study and for media planning. SNA (National […]
Worldwide, social networking sites reach more to women than men
According to “Women on Web: How Women are Shaping the Internet” report, made public by comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 […]
eMarketer report: Worldwide online ad spending will reach to $96.8bn in 2014
According to “Worldwide Ad Spending” report from eMarketer, the worldwide online ad spending will reach to $96.8bn by 2014, growing with an annual rate of 11.9%. Although the global economy […]
MediaIQ study: BCR, the Romanian bank most mentioned in local media in the 1st part of the year
BCR was the most mentioned Romanian banking institution in media, according to a MediaIQ study, realized between January 7th – July 12th 2010 and that monitorized 647 media sources. With […]