Tag: study
Russia registered a 10% increase in advertising expenditures in 1st half of the year
The budgets invested in advertising in Russia grew, in the first half of the year, with 10% compared to the same period in 2009. This increase came as brand owners […]
Apple, Microsoft and Coca-Cola – the most valuable brands in the world
Apple, Microsoft and Coca-Cola are the three most valuable brands in the world, according to a new study made by Forbes magazine in partnership with JeffreyParkhurst, managing director of business […]
eMarketer: Twitter users bring social activity to new heights
According to eMarketer, there are 26 million monthly users of Twitter in 2010, 14.6% of the total internet users, but with a voice disproportionately loud compared to the others. ExactTarget […]
Romanian internet user is a woman
The Romanian internet users profile modified compared to last year, the Romanian internet user being, this year, a woman, aged 20-24 years old, living in Bucharest, according to the results […]
eMarketer: Social gaming market might surpass $820M this year
Social gaming revenues, barely existent in 2008, registered a sustained growth, from $76 million worldwide in 2008 to $639 million in 2009. Also, Screen Digest estimates that those revenues will […]
BRAT, Romanian ABC, offers a new Sesame to its SNA Focus beneficiaries
BRAT – Romanian ABC – offers its SNA Focus beneficiaries a new version of Sesame software, used to analyze the results of the study and for media planning. SNA (National […]
Worldwide, social networking sites reach more to women than men
According to “Women on Web: How Women are Shaping the Internet” report, made public by comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 […]
eMarketer report: Worldwide online ad spending will reach to $96.8bn in 2014
According to “Worldwide Ad Spending” report from eMarketer, the worldwide online ad spending will reach to $96.8bn by 2014, growing with an annual rate of 11.9%. Although the global economy […]
MediaIQ study: BCR, the Romanian bank most mentioned in local media in the 1st part of the year
BCR was the most mentioned Romanian banking institution in media, according to a MediaIQ study, realized between January 7th – July 12th 2010 and that monitorized 647 media sources. With […]
Study: Editorial content in Romania is influenced by media outlet owners
Half of Romanian journalists (50.8%) and a similar number of Romanian PR professionals (44%) consider that the editorial content of Romanian publications is generally influenced by media outlet owners, according […]