Tag: study
PwC: Romanian media & entertainment market – the 3rd highest annual growth rhythm in Central and Eastern Europe in 2010-2014
PricewaterhouseCoopers estimates, in its “Global Entertainment and Media Outlook 2010-2014” study, that Romanian media & entertainment market will have the 3rd highest annual growth rate in Central and Eastern Europe […]
Trafic.ro: Max traffic on Romanian sites at noon and late evening
According to a study made by Trafic.ro in May, the most intense traffic on Romanian sites is in the same period of time when it is registered the peak of […]
Top High Impact Brands in Romania, 2010 edition
Dacia, Pro TV and Arctic are the three Romanian brands that entered this year’s edition of Top High Impact Brands, a yearly study made by Biz Magazine Romania and Synovate, […]
Romanian Biz Magazine launches High Impact Brands study, on July 2nd
Romanian Biz Magazine publishes, annually, a top of the brands with the highest impact in Romania, established on a study realized together with Synovate. This years edition of the top […]
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]
Study: A third of Americans “tune out” of social networking sites due to incivility
A new Weber Sandwick survey, realized in partnership with Powell Tate and KRK Research, showed that 39% of American public is tuning out of social networks due to incivility, according […]
Study: Internet influences consumer’s decision-making process
“2010 Digital Influence Index”, study released by Fleishman-Hillard International Communications and Harris Interactive, shows that Internet is the most influential media channel, even if the marketers aren’t capable yet to […]
IPA: High levels of creativity make advertising more efficient
An analysis made by IPA Effectiveness Awards and Gunn Report showed that creativity has a real business power and that high levels of creativity make advertising campaigns much more efficient. […]
Nielsen: Internet users spend over 20% of their online time on social networks and blogs
The world is spending over 110 billion minutes on social networks and blog sites, according to a study published by Nielsen, that mentions also the undeniable popularity of social media, […]
Study ZeList.ro: Top 50 most visible brands in Romanian social media in May 2010
ZeList, a complex Romanian instrument that monitorizes the Romanian blogs and press and was developed by TreeWorks, released a study that classifies brands in terms of their apparitions in social […]