Tag: study
White Image study: Opening rate for newsletters increased in Romania in 2009
White Image launched Inside 2010, the 5th edition of the only study in Romania that analysis the way newsletters are read. Inside 2010 monitored 114.08 million e-mails sent from January […]
PwC: Romanian media & entertainment market – the 3rd highest annual growth rhythm in Central and Eastern Europe in 2010-2014
PricewaterhouseCoopers estimates, in its “Global Entertainment and Media Outlook 2010-2014” study, that Romanian media & entertainment market will have the 3rd highest annual growth rate in Central and Eastern Europe […]
Trafic.ro: Max traffic on Romanian sites at noon and late evening
According to a study made by Trafic.ro in May, the most intense traffic on Romanian sites is in the same period of time when it is registered the peak of […]
Top High Impact Brands in Romania, 2010 edition
Dacia, Pro TV and Arctic are the three Romanian brands that entered this year’s edition of Top High Impact Brands, a yearly study made by Biz Magazine Romania and Synovate, […]
Romanian Biz Magazine launches High Impact Brands study, on July 2nd
Romanian Biz Magazine publishes, annually, a top of the brands with the highest impact in Romania, established on a study realized together with Synovate. This years edition of the top […]
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]
Study: A third of Americans “tune out” of social networking sites due to incivility
A new Weber Sandwick survey, realized in partnership with Powell Tate and KRK Research, showed that 39% of American public is tuning out of social networks due to incivility, according […]
Study: Internet influences consumer’s decision-making process
“2010 Digital Influence Index”, study released by Fleishman-Hillard International Communications and Harris Interactive, shows that Internet is the most influential media channel, even if the marketers aren’t capable yet to […]
IPA: High levels of creativity make advertising more efficient
An analysis made by IPA Effectiveness Awards and Gunn Report showed that creativity has a real business power and that high levels of creativity make advertising campaigns much more efficient. […]
Nielsen: Internet users spend over 20% of their online time on social networks and blogs
The world is spending over 110 billion minutes on social networks and blog sites, according to a study published by Nielsen, that mentions also the undeniable popularity of social media, […]