eMarketer report: Worldwide online ad spending will reach to $96.8bn in 2014

Creativity, Digital & Media, Marketing

According to “Worldwide Ad Spending” report from eMarketer, the worldwide online ad spending will reach to $96.8bn by 2014, growing with an annual rate of 11.9%.

Although the global economy took a severe hit in 2009, the online advertising market proved resistant to the effects of the recession.

Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 bn. This year brought a return to double-digit growth, with online ad spending set to reach $61.8bn worldwide in 2010.

By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery.

The entire report is available here and can be brought for $700.