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Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find…

McDonald’s and Leo Burnett London officially launch ‘McDelivery’ with UK-wide push

McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the nationwide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The…

FCB Inferno and Valspar win ESI Media’s ‘wrap battle’ to Be London’s Headline

ESI Media announced the winner of its Be London’s Headline competition that pitted media and creative agencies against each other to design the most creative cover wrap for The Evening Standard. The winning…

Diesel’s fall campaign, Enjoy before Returning, signed by Publicis Italy

You may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising…

UK Lesbian and Gay Immigration Group launches #LendYourVoice campaign with the support of 28 LGBTQI+ celebrities and influencers

The UK Lesbian and Gay Immigration Group (UKLGIG) launched its first national social media campaign #LendYourVoice, which aims to raise awareness of the discrimination and dangers that LGBTQI+ people face in UK detention…

Man becomes the king of laundry to promote Samsung’s new AddWash technology

Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by…

Dockers introduces new campaign for fall 2019, signed by FCB West

Dockers launched its latest media campaign, “Ready for it”, that asks consumers to be ready for the next big thing, including obstacles and the unexpected. Featuring a smartly dressed, city-goer’s sprint through busy…

Groupama is showing up in September with a new brand campaign designed by Marcel

For three years now, the Marcel Agency has supported Groupama, a leading mutual insurance groups in France, with its advertising communication strategy. Together, they launched a new campaign with a major brand film,…

Intersport launched a new TV campaign

In the beginning of September, the French retailer Intersport launched a new TV campaign, the 3rd installment of a new brand campaign launched a year ago. During the last year, Intersport set up its…

Brown Thomas launches its first brand film with an epic love story 

Iconic Irish department store, Brown Thomas, unveils its first brand campaign with an epic love story directed by Banjoman Films director Dermot Malone. The cinematic two-minute film, ‘Belong Together’, packs an emotive punch,…

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