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Brazilian Red Cross and Artplan encourage clothing donations to transgenders

Brazilian Red Cross encourages clothing donations to transgenders, in “Transition of Clothes” campaign developed by Artplan. Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and discovery and also…

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208

BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough…

Prisoners reviews books for a Brazilian publishing house ad campaign signed by Artplan

According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. Meanwhile, a survey…

Yard (SidLee) paid tribute to Greater Paris for Air Max Day

Yard staged 2 events for Nike’s international Air Max Day 2018, for the unveiling of brand’s latest model of sneakers, Air Max 270. For that, Nike and Yard decided to cross over city lines…

Jequiti & BETC Sao Paolo campaigned The Invisible Make Up

Everybody says that the right make-up is one of the most important things for a woman in a job interview, but one of Brazil’s most popular make-up brands, Jequiti, ran a campaign proving different….

The Full Service and Samsonite launched a new global campaign, #GenerationGo

The stylish, energy fueled performances and those fabulous bags are all back for the third collaboration between The Full Service and Samsonite. But this time it’s featuring an all girl gang with some…

Libbs Farmacêutica and Agência Tudo propose dance as part of depression treatment

Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek…

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of Hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric,…

Happiness and Parents of the Road Victims present ‘Behind the numbers’  

Parents of Road Victims’ have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died in a road…

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