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Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to sample its crêpes…

 Walker Zurich and Kein & Aber reveal  Trump’s Strategy for Finding Love in #TrumpingForLove

Walker Zurich has drawn upon the latest developments in Trump’s saga with the US senate in order to create a satiric print ad promoting Kein & Aber’s bestseller, The Decision Book: 50 Models…

AIME and M&C Saatchi Sydney are looking for 10 young people to help under privileged children through mentorship

Australian charity organisation, AIME, has launched worldwide with a unique film crafted by creative partner, M&C Saatchi Sydney, and directed by Academy Award winning director Laurent Witz and his team at ZEILT productions….

Toyota reveals in-cinema director anthology concepts

Toyota introduces a cinematic short film series directed by award-winning director Vania Heymann based on its “Let’s Go Places” tagline, that familiarizes audiences with the Prius and the Camry. The automotive giant partnered…

Brazilian speeding drivers, punished with bits of Government Hour by 3yz and Paradiso FM

3yz and Paradiso FM launched a campaign which intervenes directly in Paradiso’s radio users’ app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. When the driver…

Thomas Kolster’s Cannes Lions predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it…

Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects freeze time for Cadillac

Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects bring time to a standstill in this visually exquisite campaign for Cadillac, to promote its new model: the CT6 sedan. The film…

Golin / MullenLowe Romania: 2 Grand Prix, Communications Folder & PR Frame @ Golden Hammer 2017

Golden Hammer announced this year’s winners, with the main prize in creative category (the Creativity Case) going to Leavingstone, while the main prize in communications (Communications Folder) was claimed by Golin / MullenLowe…

Brown-Forman and Arnold Worldwide launched a new integrated campaign for Gentleman Jack

Brown-Forman and Arnold Worldwide launched in US a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The…

New York Society for Ethical Culture and Fred & Farid support #NoMoreBlackTargets artistic project

No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The…

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