CSR

Mastercard joins Give Life Association as innovation partner for the 1st children oncology hospital in Romania

Mastercard launched “A chance to life. Start something invaluable. Contribute with Mastercard to #NoiFacemUnSpital (WeBuildaHospital)”, an initiative consisting in a long-term partnership with Give Life Association. Mastercard became the innovation partner of the…

Husqvarna and Swedish Stendahls created Timber for Valentine’s Day

Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, the company and the Swedish agency Stendahls…

Hooligans and MSD Israel curated clinical materials and turned them into ‘The Art of Besting Cancer’

“Portraits’ of cancer cells, 3D projections of tumors and specimen jars mosaic, assemble ‘The Art of Besting Cancer’. An innovative exhibition, that turns oncology into art. Treating cancer, oncologists often deal with professional…

NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside images of real…

OK Center,  financial education center initiated by OTP Bank in Romania, hosted over 20,000 people in 2018

In 2018, more than 20,000 people interested in personal and professional development visited OK Center, the first non-formal financial education centre in Romania, the number surpassing the initial estimates of 10,000 visitors in…

Zenith launches global culture initiative on Blue Monday

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the…

Katharina Scheidereiter (Kaufland Romania): “2018 was a year in which Kaufland Romania’s social involvement became in itself a pillar”

For the elderly and the children in the remote mountains’ villages of the Nehoiu-Braesti area, Buzau county, more than 150 volunteers, gathered by the sports club GTC Motorsport and Kaufland Romania, took part…

FCB Inferno develops for the UK’s Home Office a campaign to tackle forced marriage

FCB Inferno was briefed by the Home Office to develop a campaign targeting perpetrators, victims and bystanders, to educate on what makes a Forced Marriage. The campaign aims to reduce the number of Forced…

Toronto-based independent agency Bensimon Byrne auctions trophies to support charity Casey House

Toronto sister agencies Bensimon Byrne, Narrative and OneMethod are auctioning off the awards they won for Casey House and are giving the money back to the charity. Every year, Toronto-based independent agency Bensimon…

84Paris and Greenpeace unveil a Christmas story with an unexpected message

After 5 years of collaboration, Greenpeace has again entrusted 84.Paris for its end-of-the-year communication. For the first time, the NGO and its agency are addressing air pollution through a 1m30s film by directed…

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