Media Investment burned a house

Media, OOH / DOOH

Media Investment (The Group) burned a house in center of Bucharest, promoting this way the complex insurance for home from BCR Insurances.

The burning house is not really in flames, but it represents a special projects, with flames simulated with help of a special device.

The project was made together with Construction University .

The team working on the campaign included Adina Chiorescu – CRM Director BCR Asigurari, Daniela Stefan – Head of Product Management BCR Asigurari, Ciprian Postelnicu – Senior Media Manager Media Investment and  Marius Zaharescu – OOH Media Manager Media Investment.