Month: June 2010
Leo Burnett Romania organizes Cannes Predictions 2010
As every year before Cannes Lions, Leo Burnett advertising network organizes Cannes Predictions, a contest that tests talent and intuition of the participants to identify the exercises with the biggest […]
Varta Romania launches an online communication campaign, targeted to the male community
Varta Batteries is launching, this summer, a communication campaign that will run exclusively online. The campaign, that runs under “Charge your batteries with Varta”, is running from June till August […]
YouTube launches a biennial of creative video
YouTube launched YouTube Play, a biennial of creative video, a global online initiative realized in collaboration with Guggenheim Museum and HP. After redefining media culture in its five years of […]
Nielsen and McKinsey formed a social media joint venture
According to the international press, research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to “fuse social media” into […]
Romanian BankingNews.ro introduces an SMS payment system for market studies
Romanian online specialized publication www.bankingnews.ro adopted an SMS payment system for a series of market studies it realizes and that will be published inside a new section named “Market Studies”. According to […]
CNN might choose Piers Morgan to replace Larry King
CNN might choose British journalist Piers Morgan for a prime time show, possibly to replace Larry King, who’s show dropped 43% in audience in the first quarter compared to the […]
Jack Myers will launch Myers 2010-2020 Media Trends Report in July
Jack Myers will launch, on July, Myers 2010-2020 Media Trends Report. According to an email from the author, “the advertising and marketing communities, regulatory officials, consumer electronics companies, Microsoft, Apple, […]
Ogilvy&Mather Advertising Romania and Saatchi&Saatchi, awarded at Golden Hammer 2010
Ogilvy won the Network of the Year award at Golden Hammer 2010, while Ogilvy&Mather Advertising Romania came home with The Agency of the Year award. Golden Hammer is the main […]
Summer and World Cup – perfect dance for consumer’s money
Yes, there is still economical crisis but we all know that big events always have the power to overcome that and to present to the public the idea of a […]
Robert Wussler, CNN CO-Founder, dies at 73
Robert J. Wussler, a CNN co-founder who became the youngest president of the CBS television network when he took over at age 36, has died, New York Times writes. He […]