Month: July 2010
Romanian president: Media campaigns – a threat to national security
Traian Basescu, Romania’s Presiden, maintains his standpoint regarding media campaigns that denigrate state institutions, which were listed among threats to national security in the country’s National Defense Strategy, writes Mediafax. […]
White Image study: Opening rate for newsletters increased in Romania in 2009
White Image launched Inside 2010, the 5th edition of the only study in Romania that analysis the way newsletters are read. Inside 2010 monitored 114.08 million e-mails sent from January […]
Wunderman Romania won the pitch for Cocor Department Store launch, budgeted with Euro 600K
In June 2010, Wunderman/Partnership won the pitch organized by Cocor stores and will offer communication and events’ organizing services for the official launch of Cocor Department Store, scheduled for September […]
Romania’s Publicis & Publicis Events organized the national tour “Dacia Duster Off-road Experience” for Dacia
“Dacia Duster Off-road Experience” is part of a complex project, won after a pitch that took place at the end of last year. The national tour includes four events that […]
Spikes Asia 2010 and The Confederation of Asian Advertising Agencies Associations sign a cooperation agreement
Spikes Asia Advertising Festival, a regional event dedicated to creative excellence in advertising and communications, signed a cooperation agreement with The Confederation of Asian Advertising Agency Associations (CAAAA), the driving […]
BBC Worldwide reports profit in spite of the economical crisis
BBC Trust published the its Annual Report that shows that BBC Worldwide increased sales year-on-year by 7%, to 145m pounds, as it expanded in new business areas. The licence fee […]
Euro 1M advertising budget for Romanian dairy company Covalact
Romanian dairy company Covalact will invest, in 2010, a budget of Euro 1M in an communication campaign after a rebranding launched at the end of 2009. The campaign includes market […]
PwC: Romanian media & entertainment market – the 3rd highest annual growth rhythm in Central and Eastern Europe in 2010-2014
PricewaterhouseCoopers estimates, in its “Global Entertainment and Media Outlook 2010-2014” study, that Romanian media & entertainment market will have the 3rd highest annual growth rate in Central and Eastern Europe […]
Ex-Creative Director Graffiti BBDO Romania, Ema Prisca is juror at ADC*Europe
Ema Prisca, Ex-Creative Director Graffiti BBDO Romania and Creative Director Kardumen Spania, will be part of Film jury at ADC’Europe awards.The Film jury is headed by Martin Spillmann, Executive Creative […]
Avon and Dove, most visible cosmetics’ brands in Romanian social media
Avon and Dove are the most visible cosmetics brands in Romanian Social media, after gathering 2,313 and, respectively, 1,365 mentions in social networks from June 2009 to June 2010.