Publicis Romania made, in December, the launch campaign for Renault Twingo Miss Sixty limited series. Built around the association with Miss Sixty brand, the campaign included components locally developed (digital, social media, press, Renault showroom’s and Miss Sixty stores set up, exhibition of the car in commercial centers) and the adaptation of the tv spot signed by Publicis Conseil.
Interactivity had a decisive role in this campaign, as it had as objective to introduce the new Twingo in target’s conversations. All the channels used in this campaign redirected the public to www.renault-twingo.ro.
The results of the campaign were better than expected 62,000 unique visitors in a month on campaign’s site. over 7,000 quizes played ad over 1,700 recommendations for the site were made.
The campaign was awarded by Publicis network and it will run in Netherlands.
Publicis Romania team that as involved in this campaign included Razvan Soare – Copywriter, Bogdan Nestor – Art Director, Razvan Capanescu – Creative Director, Kati Szasz – Account Manager, Victor Maier – Junior Account Executive and Catalin Albu – Client Service Director.
Renault was represented by Andreea Guinea – Advertising, Internet and CRM Department Head, Ioana Stirbu – Internet and CRM responsible, Alina Cornea – advertising responsible and Mihai Bordeanu – marketing director .