Live launch for a Romanian ITC e-commerce website, Thursday, in Bucharest

Digital & Media, e-Commerce, ITC, Mobile

A Romanian ITC website selling cartridges and accessories for small businesses and home users was unconventionally launched, Thursday night, in a club in Bucharest.

Launched by Itrax Solutions, the website, , commercializes printing cartridges and accessories.

Organized in an out-of-the-box manner, the event was built around the website, launched live, in front of the guests, Romanian bloggers and representatives from supplier companies: HP, Xerox and Lexmark

The location of the event was a pub in Bucharest’s Old Center, in a casual and easy going atmosphere, on music sang by the alternative/cover band Tips.

The mascot of the website was also present at the event, entertaining the guests and waving around.

One of the key ideas behind the launch of the website was to provide cartridges for laser and ink printers, thermal films, ribbons and other accessories. Because, normally, small businesses and household users cannot benefit from high quantity purchase offers, plans to offer a fair low price, offering as a bonus free delivery, in 4 hours after placing the order for Bucharest and in 24 hours for other parts in Romania.

After an investment of tens of thousands of euro Itrax Solution’s aims the small business and common household user market, guaranteeing a constantly updated stock available in three simple steps on a user-friendly website.