Cannes Lions 2012 announced the start of the entry period, during which agencies and companies can submit entries across all 15 categories for its 2012 awards: Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Creative Effectiveness, Mobile and Branded Content & Entertainment.
The entry deadlines for the categories are as follows:
- 17 February 2012: Creative Effectiveness Lions
- 9 March 2012: Film, Film Craft, Outdoor, Press, Design, Direct, Media, Radio, PR, Promo & Activation, Cyber, Titanium, Integrated, Mobile and Branded Content & Entertainment Lions
The entry fees, according to festival’s website, are as it follows: Euro 299 for Radio, Euro 375 for Press, Outdoor and Film Craft, Euro 399 for Direct, Media, Design, Cyber, Promo&Activation, PR, Mobile, Euro 640 for Film, Euro 725 for Branded Content & Entertainment and Euro 1,195 for Titanium & Integrated and Creative Effectiveness.
At 2012 edition of Cannes Lions, there are 2 new competitions:
- Mobile Lions – to reward the best work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes). The categories for the new Mobile Lions will include Creative Use of Technology, Mobile Websites and Web Apps, Mobile Apps, Tablet Apps, Games, Rich Media Mobile Advertising and Integrated Campaigns led by Mobile. Mobile Lions is sponsored by AT&T AdWorks.
- Branded Content & Entertainment Lions – to award the best work that demonstrates how a brand has successfully worked independently or in association with a content producer or publisher to develop and create or co-create entertaining and engaging content for their audience. This could be either by creating original content or programming for a brand or by naturally integrating a brand into existing formats by partnering with a publisher or media partner.
All the winners will receive their prizes during Galas scheduled as it follows Promo & Activation, PR and Direct – June 18th, Creative Effectiveness, Media, Mobile and Outdoor – June 19th, Press, Design, Radio and Cyber – June 20th, Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated – June 23rd
59th Cannes Lions International Festival of Creativity takes place between June 17-23, in Cannes.