Saatchi & Saatchi launched a new communication campaign in Romania for Nutline and Chio brands, that has in center the European Football Championship, a time when football fans are watching their favorite teams performing. During this period, Nutline and Chio are close to them, with a variety of tasty chips and seeds.
Running under the slogan “Take me to the game”, the campaign targets football fans and promotes seeds and chips that are never absent from watching football games, creating an emotional tie between brands, consumer and sports competition.
Both Chio and Nutline are young brands, fresh, inventive and generous when it comes of variety, always close to the consumers, with good taste, impeccable quality and novelties that come through product launches and promotions. Also this time, we aimed to come up with an innovative campaign, specially tailored as a relationship between consumers and the most important sports event of the moment; it is an invitation launched to all football fans to enjoy even more during Football Championship. Thank you, Saatchi & Saatchi, for dedication, effort and enthusiasm proven during this process
Marketing Manager Intersnack
Nutline TV ads include interactive moments realized together with the actors Mihai Bobonete (aka Bobo) and Catalin Neamtu (aka Neamtu), characters already consacrated in Nutline’s communication. Together with the new campaign, Intersnack announces also 2 new products for Nutline, an extra large package and paprika flavored seeds.
For us, as Chio’s brand agency, it was very interesting to communicate the 2 brands in relation to year’s event in football. Both Chio and Nutline have well defined and differentiated positions on salty snacks market. We are glad we had the occasion to continue to build, with this communication campaign, the image of the 2 ideal partners for games, never absent from the most wanted games of the year
Group Account Director Saatchi & Saatchi
The campaign includes also 2 promotions that offers consumers more of the product for the same price, for prolonged games.
Saatchi&Saatchi team working on the campaign included Carmen Barda – Group Account Director, Bogdan Sonea – Account Manager, Ingrid Cherciu – Account Executive, Claudiu Petria – Acount Executive, Laura Iane – Group Creative Director, Andrei Nica – Copywriter and Bogdan Vintila – Art Director.
Intersnack Romania was involved with a team that included Alexandra Chirica – Marketing Manager, Adrian Climent – Category Manager Chips and Nicoleta Bajan – Category Manager Nuts & Seeds.
Saatchi&Saatchi Romania is part of Centrade Group and has in portfolio clients such as Toyota Romania, P&G (Ariel, Head&Shoulders, Pampers, Olay), Raiffeisen Bank, Intersnack (Chio, Fiesta), PSI (Love Plus), United Way Romania, Special Olympics Romania.