Romanian Indoor Advertising Association (ARIA) launched the 1st Romanian Indoor Advertising Annual Report, a publication that presents all indoor advertising mediums available in Romania, along with the 9 ARIA member companies.
The networks presented within the report are Brand Management, Elevate, Indoor Media, Reţeaua Info-Sănătate, Invent Media, Oops Media, Salon Style Media, Spectacular and Sugar Media.
The communication mediums offered by indoor advertising networks are LCD screens, info materials distribution points, click-frame, indoor banners , roll-ups, escalators branding, back-lit, elevator doors, sales point, roll-up, floor sticker, mirror advertising, posters in restrooms, door hangers, column design and others.
The annual report is a very important working document for planning a marketing campaign and has a place on each planner’s table in media agencies, but also in the office of any marketing director. Why? Because indoor promoted products’ brand awareness is 30-40% higher than the one offered by campaigns on Tv, Radio or Outdoor.
The annual report is available online, in Romanian.