Bogdan Naumovici, 23 Communication Ideas, is the star in “Creativity manifesto” campaign, made by Starcom MediaVest and Digital Star for Samsung Romania. The campaign centers on a Facebook app made to signal the launch of the new Samsung Note II.
Starting from product’s positioning – Express your creativity – the online campaign bring in spotlight Samsung Note 2’s benefits through a creativity exercise. The app makes users to experiment the feeling of a creative star in real life.
The creative manifesto brings in spotlight Bogdan Naumovici, the “creative” designated to tell the user about creativity, what it is meaning and how it can be developed. The illustrations within the app are signed by Ghica Popa, involved in making a special branding project in Bucharest subway, that are centered around the same “Be creative” concept.
The app is part of an integrated campaign to promote the new Samsung Galaxy Note II, running for almost 2 months online, on mobile, OOH and in print. The agencies involved in making the campaign were Leo Burnett & Target, Starcom Mediavest and Digital Star.
Those who used the app had the surprise to see themselves making the headlines in the most respected Romanian outlets, with news talking about their capabilities and creativity in different fields.