Month: January 2013
Brand Enthusiasts Community – a free branding and communication workshop for Romanian students and masterands
Romanian research agency Reveal Marketing Research organizes, on February 7-9, the 3rd edition of “Brand Enthusiasts Community”, free workshop targeting students and masterands interested in communication. The project benefits of support […]
Media Direction and Niran Co will study together Romanians’ attitude towards luxury perfumes
Media Direction starts working for Niran Co this year and will develop projects that will use an approach focused on research. A first initiative is a research in urban areas […]
GPeC: Romanian e-commerce in 2012
GPeC (Gala Premiilor eCommerce) Romania release data on e-commerce market in Romania and also an infographic illustrating it. According to the released info, 3D secure card transactions reached to Euro […]
200M members worldwide for LinkedIn
LinkedIn, the world’s largest professional network on the Internet, reached 200M members, with new members continuing to join at a rate of two per second. Since November 2012, the company added […]
UPDATED: Ronald Binkofski leaves Microsoft Romania, takes over as GM at Microsoft Poland
(adds info from Microsoft official press release) Ronald Binkofski quit Microsoft Romania, two years after he was appointed General Manager, Zoso.ro wrote. According to the same source, Sorin Eftene might […]
Cristiana Belodan – GMP Advertising’s new Client Service Director
GMP Advertising appointed Cristiana Belodan, starting January 2013, as its new Client Service Director after that, previously, she was Group Account Director. She takes over the Client Service duties from Andreea […]
The Romanian ad industry, the look through eyeglasses
Liliana Marin, founder of Medical Optik Lounge, is one of the very few Romanian specialists that can pride themselves with expertise in the eye-wear styling. In her 25-year-long career, she […]
Next Advertising launched the campaign “Use the marked areas to cross the street” for Romanian Traffic Police
Next Advertising launched the campaign “Use the marked areas to cross the street” for Romanian Traffic Police, using the stray dogs as an example of survival and an example of […]
Remarketing for Romanian blogosphere, from Webdigital and Standout
Webdigital and Standout made together a campaign that focuses on remarketing tactics and, between November 20th – December 10th, 10 bloggers were involved in this project and used remarketing to […]
Romanian e-payments processed via Romcard – Euro 220M and 4.1M transactions
E-commerce with online payments via Romcard, the main payment gateway in Romania, increased by 38% in 2012, to Euro 220M and 4.1M transactions. From this, PayU processed transactions with a […]