California Lottery marks 30th anniversary together with David&Goliath

Ads, Creativity

LA-based creative agency, David&Goliath celebrated California Lottery’s 30th Anniversary with an unique activation, showing how Lottery’s action of providing supplementary funding to public schools impacted education and made a difference in students’ lives.


For the last 30 years, California Lottery gave back to public schools by providing supplemental funding, with the money being used to provide technology, musical instruments and even basic school supplies, like pencils. And while a pencil may seem relatively little, it can go a long way toward making a difference in a student’s life.

To demonstrate the impact of something as small as a pencil, California-based artist Eric Nyquist was hired to create an entire mural in one day, using only one pencil. It was a live event for all to see and, at the end of the day the finished product was a beautiful visual representation not only of the Lottery funds at work, but also of how a little goes a long way.


The mural can be seen coming to life in “A Little Goes A Long Way,” a :90 online film following Nyquist’s incredible creation from beginning to end.




  • Agency:  David&Goliath, LA
  • Founder & Chairman: David Angelo
  • Chief Creative Officer: Colin Jeffery
  • Creative Directors: Greg Buri & Basil Cowieson
  • Copywriter: Andy Sciamanna/ Matt Kappler
  • Art Director: Mike Cornell / Sheldon Melvin
  • Director of Art Production: Andrea Mariash
  • Junior Art Producer: Mia Campbell
  • Director of Business Affairs: Rodney Pizarro
  • Business Affairs Manager: Camara Price
  • Director of Broadcast Production: Paul Albanese
  • Broadcast Producer: Katie Rusch/Eric Herrmann
  • Group Account Director: Stacia Parseghian
  • Management Supervisor: Janet Wang
  • Account Executive:  Lindsay Brown
  • Assistant Account Executive:  Ellen Lovoy
  • Strategic Planning Director: Kristen Knape
  • Strategic Planner: Jessica Watts
  • Mural Artist: Eric Nyquist
  • Representation: JBC Jigisha Bouverat Collective
  • Event Production Company: MJ68
  • Executive Producer: Michael Horta
  • Producer: Adam Braid
  • Line Producer: James Monahan
  • Production Designer: Jerod Littlejohn
  • Video Production Company: Spinach
  • Executive Producer: Adam Bright
  • Producer: Jonathan Carpio
  • Line Producer: Cisco Newman
  • Director of Photography: Joshua Reis
  • Editorial House: Spinach
  • Managing Director: Adam Bright
  • Editor: Shahram Shokrian/Art Castle
  • Producer: Jonathan Carpio