Author: Cristina Blanaru
Fred & Farid Shanghai created the new ORPEA campaign for China
The ORPEA group, leading European dependency care brand from France, is entering in China with an image challenge. The need for nursing homes in China is proven to exist, but […]
BETC, founding partner of Paris & Co – Le Cargo, platform for innovation dedicated to cultural and creative digital industries
BETC recently announced its partnership with Le Cargo, a platform for innovation dedicated to cultural and creative digital industries. Located in Paris on the Boulevard Macdonald, Le Cargo is a space tailored […]
Netopia mobilPay introduces online wallet payments in Romanian Carrefour network
Romanians who buy from Carrefour stores can pay for their products, at the cash registers, directly from smartphone, via mobilPay Wallet, digital wallet developed by Netopia mobilPay, leader on the local […]
Over half Romanian entrepreneurs faced image crisis during the last year
According to a GMP PR study, Romanian entrepreneurs aren’t ready to manage an image crisis, although 60% of them faced one during the last year, from negative comments in social media […]
The Good Report celebrating the best campaigns for social responsibility 2015
The Good Report, created in collaboration between ACT Responsible and The Gunn Report, celebrates the communications that best use creativity to promote sustainability and social responsibility to raise awareness of […]
IAB Academy, launched by IAB Romania
IAB Romania launched IAB Academy, an educational program aimed to develop the knowledge of online advertising professional via share of know-how at theoretic and applied level. The purpose of the […]
Karol Karpinski (Facebook): eCommerce insights from Facebook
From the total number of Romanian eCommerce domains which have an official Facebook account we can find: on-line bookshops, fashion stores, cosmetics and body care shops, electronics, but also toy […]
RTB House appoints Tomasz Wnuk as its Commercial Head of Global Deals
Tomasz Wnuk, previously Managing Director CEE Integer.pl, has started his cooperation with RTB House and assumed the newly created position of Commercial Head of Global Deals. At RTB House, Tomasz Wnuk […]
Bogdan Aron, 2Parale: 10 things I’ve learnt from my first eCommerce experience which apply also 10 years later
Bogdan Aron, Chief Product Officer 2Parale, shared from his experience in eCommerce world, putting up together a list of 10 things from his first encounter with the sector which are […]
Essilor teams up with Herezie for eSports; Eyezen-Challenge.com, the first eye-gaming experience
Essilor, the world leader in ophthalmic optics, today launches Eyezen-Challenge.com in association with Fnatic, world’s leading eSports team. This immersive digital gaming experience allows everyone to challenge a Fnatic eSports […]