Author: Cristina Blanaru
Starcom Romania launched Consumer Report 2015
Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents […]
Publicis Romania signs the winter campaign for Dona pharmacies
Publicis Romania signs, for Dona pharmacies, the winter campaign “Home, sweet healthy home”, declined on TV and informational materials in-pharmacies. The campaign aims to come cover people’s needs during the cold season. […]
Publicis Seattle signs American Girl (Mattel)’s 2015 holiday campaign
Mattel’s American Girl, in together with its agency of record Publicis Seattle, has launched a multifaceted holiday campaign that enforces the girl empowerment movement it started back in 1986 – […]
Golin to work with CIMA, employs communications skills to support accountants
Chartered Institute of Management Accountants (CIMA) appointed Golin to be its communication and PR partner in Romania. After winning a pitch, Golin will handle for CIMA the development and implementation of mass […]
comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile
comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]
McCann Worldgroup – lead agency partner for Beko
Beko has appointed McCann Worldgroup as lead agency partner for global communication projects. McCann Worldgroup will serve as a lead agency for Beko, a global premium partner of FC Barcelona, […]
Romanian market: Zelist Monitor and Klarmedia join forces to offer complete monitoring services
Zelist Monitor and Klarmedia closed a partnership and joined forces in order to provide monitoring for all relevant sources in traditional and digital press and social media With this partnership, the […]
Romanian Internetics’ 2015 winners. Webstyler – Agency of the Year for 7th time
Webstyler was designated, for the 7th time, the Agency of the Year and scooped 4 awards during the 15th edition of Internetics, Romanian online branding, marketing and advertising festival. In total, 13 agencies […]
Nurun, launched in Romania by Publicis Worldwide
Publicis Worldwide launched on the Romanian market Nurun, agency specialized in digital integrated solutions. The launch comes after reconfirmation for the performances of Publicis Romania’s digital team, who achieved 8 awards at Romanian Internetics festival, […]
Changes for Pastel Romania: Ioana Mucenic exits, Dana Nae Popa to head the company
Ioana Mucenic, managing partner & head of strategy at Romanian pastel, decided to exit the agency, 10 years after she founded it together with Dana Nae Popa. Dana will continue to […]