Author: Cristina Blanaru
Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions
With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made […]
ROTHCO & Daintree Paper Boosts Irish Marriage Equality Debate with ‘Shred of Decency’ Confetti
Creative agency ROTHCO has teamed up with Dublin-based paper company Daintree in a radical new campaign in support of same-sex marriage in Ireland and they have created confetti from ignorant […]
New York Festivals Torch Awards Announces the 2015 Jury
The New York Festivals Torch Awards announced the 2015 Jury. Members of the Torch Awards Jury were recruited from the World’s Best Advertising℠ Executive Jury of worldwide chief creative officers […]
A new assortment of Mirinda, communicated with an ad campaign in Romania
Mirinda introduced on the Romanian market a new pear drink, a product completing the range of Mirinda soft drinks which also includes flavors like orange, lemon and grapes. During the […]
TeCOMM turns Bucharest into the capital of e-commerce on May 7–8
TeCOMM, one of the largest e-commerce events in the country, will take place in Bucharest during May 7–8, at Crowne Plaza Hotel and will reunite specialists whp will come with […]
Romanian Propaganda rebrands radio station
Propaganda Brand new, branding division of Romanian independent advertising agency Propaganda, received the task to rebrand Romanian radio station Gold FM, with the brief stating the station keeps the name […]
CohnandJansen JWT to provide creative services to BCR, after winning a pitch for the account
In pitch since the start of the year, the advertising account of Romanian Commercial Bank (BCR) was won by CohnandJansen JWT, appointed to handle bank’s ad creation duties. The agency, previously […]
Publicis Romania and ACR used Google Street View to change the look and feel for auto tests
Publicis Romania and ACR used Google Street View to change the look and feel for auto tests, as ACR (Romanian Auto Club) realized the testing methods to prove the auto legislation […]
Katie Paine, in Romania for “PR’s Impact in Business”, a GMP PR conference
GMP PR, Romanian independent PR agency, organizes, on May 25th, “PR’s Impact in Business” conference. With this occasion, Katie Delahaye Paine, also known as “Queen of PR Measurement”, comes to Romania for the […]
Romanian BPN, awarded bronze at The Internationalist Awards for Innovation in Media, New York
The media strategy proposed and implemented by BPN Romania for Zizin campaign #dacupace was awarded Bronze at 2015 edition of The Internationalist Awards for Innovation in Media, New York. This […]