Author: Cristina Blanaru
Maciej Wyszynski: Every store owner should set the base for CRM capabilities
Maciej Wyszynski, Managing Director Central & Eastern Europe at Sociomantic Labs (Poland) and one of the international experts to attend as speaker at TeCOMM eCommerce Conference & Expo (7-8 May, Bucharest), […]
Fred & Farid Paris and Diesel launched Loverdose Red Kiss digital campaign
Fred & Farid Paris signs the new Diesel Loverdose Red Kiss (the new Diesel feminine fragrance) digital campaign, which also includes a dedicated website, Loverdose Red Kiss Experience In this stream […]
UPDATED: Romanian 2Parale becomes 2Performant Network
(adds info about the changes that happened after the company changed its name and juridical form) Romanian 2Parale transformed into 2Performant Network starting April 7th 2015; in the same time, the company changed its juridical […]
Mekanism, creatively involved in The North Face’s “I train for…” campaign
Mekanism was involved in creating several of the creative assets for “I train for” campaign, initiated by The North Face for its recently-launched Mountain Athletics line. Mountain Athletics is all things training […]
Pepsi Challenge in Romania sees Romanian music composer joining the global brand ambasadors
Pepsi Romania launched “Pepsi Challenge” as part of an ambitious global movement challenging Pepsi fans to experience life in a different manner. In the Romanian campaign, music composer Marius Moga joins […]
Geometry Global Bucharest came up with the mobile phone app that can “Read a Tree”
Geometry Global Bucharest, part of the largest brand activation network, today launched a new mobile app for the Romanian online bookseller Elefant that allows people to get a free e-book by simply scanning any […]
2Parale’s business, up 35% in Q1 2015
Romanian affiliate marketing network 2Parale posted a 35% increase of its business in Q1 2015, compared to the similar period last year. In the end of March, 2Parale’s business turnover was […]
Renania Academy Safety Forum – events at national level in Romania
The second edition of Renania Academy Safety Forum, an event focused on information, network and education dedicated to work safety industries, will have 2 editions in Romania in April, in Ploiesti […]
STIHL and its new agency Altmann + Pacreau get into the outer space
STIHL and its new agency Altmann + Pacreau launched a new campaign which is sending viewers on an unexpected voyage. The worldwide leading retailer of chainsaws, STIHL offers an extensive range of […]
Cristina Staiculescu, appointed Senior Manager Corporate Communications at Vodafone Romania
Vodafone Romania announced that, starting April 14, Cristina Staiculescu joins the company and takes over the position of Senior Manager, Corporate Communications. Cristina has 12 years of experience in communication and […]