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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

MRM Worldwide signs the campaign to promote UniCredit Tiriac Bank’s new Mobile B@nking app

MRM Worldwide Romania, part of McCann WorldGroup Romania,  signs the communication campaign to promote the new Mobile B@nking app from UniCredit Tiriac Bank. Under the slogan “Control your bank from your […]

May 8, 2014June 9, 2014 Cristina Blanaru Business, Digital & Media, Mobile

GMP PR trains pro bono future doctors in how to communicate with patients

Students that are attending universities in order to become doctors will be the beneficiaries of free workshops about communication with patients, offered by GMP PR as part of the campaign “Profession: doctor in […]

May 8, 2014 Cristina Blanaru CSR, PR

 Duval Guillaume and Carlsberg show the power of Football

Carlsberg worked with Duval Guillaume and came up with a material – Carlsberg Border Football – that shows how football unites people without taking in consideration the borders. #BorderFootball campaign was […]

May 8, 2014 Cristina Blanaru Ads, Creativity

Publicis And Omnicom agreed to terminate proposed merger of equals

Publicis Groupe and Omnicom Group Inc. announced the termination of their proposed merger of equals by mutual agreement, in view of difficulties in completing the transaction within a reasonable time […]

May 8, 2014May 9, 2014 Cristina Blanaru Business, Creativity

ICEEfest 2014 – Internet’s giants, back in Bucharest

Representatives from the biggest companies in international digital industry, known producers of online content, specialists in internet sales and communication agencies that made widely known marketing campaigns are coming to Bucharest, for 2 days, […]

May 7, 2014June 9, 2014 Cristina Blanaru Creativity, Digital & Media, Festivals & Awards

MediaIQ analysis: Google, Apple and Samsung – among most visible tech brands in Romanian online in Q1

Google, Apple and Samsung are among the most visible tech brands in Romanian online mass-media in Q1, according to an analysis covering Q1 made by MediaIQ, Romanian media intelligence service. Together, […]

May 7, 2014 Cristina Blanaru ITC, Media, Social Media, Studies

BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +

BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +, made in recognition of Cannes Film Festival and related to channel’s upcoming specially planned quality line-up of cinema programming For […]

May 6, 2014June 9, 2014 Cristina Blanaru Ads, Creativity

New training programs for Romanian ad people from UAPR and EACA 

UAPR (Romanian Association of Advertising Agencies), in partnership with EACA International School of Advertising and Communications, are organizing, in Romania, between May 9th-27th, a series of 5 trainings for advertising […]

May 6, 2014 Cristina Blanaru Creativity

“Donate red for Romania”, social mobilization campaign signed by Geometry Global and Observator

Geometry Global and Observator, the main Antena 1 news  program, started en “experiment”  through which they invite Romanians to visit the closest blood donation center. “Donate red for Romania” is a social […]

May 6, 2014June 9, 2014 Cristina Blanaru Creativity, CSR

Bianca Bourbon – president of Romanian Effie Awards 2014’s jury

Bianca Bourbon, Franchise Operations Director Central Europe, Coca-Cola Central and Southern Europe, is the president of Romanian Effie Awards 2014’s jury. We are happy to have Bianca together with us this year. […]

May 6, 2014June 9, 2014 Cristina Blanaru Creativity, Festivals & Awards

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