Author: Cristina Blanaru
Medic One, two lines or about a woman’s fight with herself
“Two lines” is a theater play written “on demand”, after an idea that came from Medic One – health communication agency -, and is part of plays’ schedule at Godot […]
Glenfiddich – the newest brand in People Public Relationships Agency portfolio
People Public Relationships Agency won the Romanian PR account of Glenfiddich Single Malt Scotch Whisky, most awarded Single Malt in the world, distributed in Romania by Alexandrion Grup. The agency […]
Ecommerce Europe: Northern European e-commerce expected to reach 31 billion in 2013, 7.1% growth
Northern European B2C e-commerce’s development seems to be extremely good, as shown by the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, European umbrella organisation for online retailers. […]
Andreea Raicu, image for an Oriflame perfume in Romania
Andreea Raicu is the image of VIP Night perfume, in the newest campaign made by Romanian independent agency Sister for Oriflame Romania. By signing the campaign, Sister enters the cosmetics […]
AME becomes AMES – Asian Marketing Effectiveness & Strategy Awards
AME becomes AMES – Asian Marketing Effectiveness & Strategy Awards, with the add of three new strategy sections that will complement the existing recognition of effectiveness. The three strategy sections will be […]
A design and lifestyle retail oriented press agency was launched in Romania
Bucharest Shopping is the first Romanian news agency dedicated exclusively to retailers from design and lifestyle active on Romanian market and will relay news from the 2 sectors, supporting the […]
ADC*Ro School, with 44 students for the 6th edition
ADC*RO School will start its classes in January and has 44 students that will participate to the seminaries and tutoring sessions held by Romanian creative directors such as Adrian Preda (Friends […]
Heidi, Santal and Zewa lead in a top of FMCG brands made by GfK Romania
Heidi (chocolate products) ranks 1st in a top of FMCG brands that gather most trust from Romanians, according to GfK National Brands & Private Labels Drivers. Second place goes to […]
Fred & Farid Shanghai made qilins real to promote a jewelry brand
In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from […]
ZenithOptimedia: Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]