Category: Ads
Ogury launches Header Ad, a non-intrusive mobile format
Ogury, a tech leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate With The Elusive Gen Z Via In-Game Ads
Anzu.io launched a new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202M monthly active users to brands and agencies globally via […]
Govia Thameslink Railway launch, ‘It’s Go Time,’ celebrating the fun and freedom that comes with train travel
Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging commuters and pleasure-seekers alike to return to train travel. Whether it be […]
23red and Network Rail launch new campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace
Purpose driven creative and behaviour change agency, 23red, launches new Network Rail campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace. The integrated campaign sees […]
BETC promoted two Managing Directors
BETC is an agency that grows along with its talent and recently announced the promotion of two Managing Directors:Mehdi Benali and Mathieu Laugier. Mehdi started his career in the UK, […]
Sky Zero makes its mark as it inspires hope in its first major campaign
Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero […]
Dacia hands its Social Media to French Heaven
Following a bidding process, automobile constructor Dacia appointed heaven to conceive and deploy their Social Media strategy to its 35 main markets. Heaven’s mission for Dacia will include the establishment […]
E.ON teams up with Scamp & Dude to help kids become ‘Air Heroes’ in new campaign by Engine Creative
E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. […]
Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands
Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]