Category: Ads
Cresta Awards sees upturn as pandemic effect recedes and ad spend starts to return
With a few weeks to go before final closing, this year’s Cresta Awards has surpassed its entries for the whole 2019 season. The ‘global creative benchmark’ sees this as evidence, […]
Pfaff Harley-Davidson develops the Tough Turban, a protective innovation for Sikh motorcycle enthusiasts
Freedom – freedom to ride – is at the heart of a new innovation championed today by Pfaff Harley-Davidson. The Tough Turban was conceived and designed by Toronto’s Zulu Alpha […]
Halal Amsterdam ousts clichés from car advertising
Amsterdam creative studio HALAL has created a new campaign called ‘This is Not a Car’ for disruptive mobility brand Lynk & Co. With this new campaign – shot by a […]
Alpen celebrates 50th birthday with brand relaunch
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as […]
Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns
Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – […]
FCB to handle creative and BTL strategy for Avon in Romania
FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to […]
ITV Creative Launch the Love Island 2021 Campaign
Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it is not a drill. ITV […]
D&AD announce 3 Black Pencil winners alongside 231 Culture, Design and Impact winners
Following the second of two digital ceremonies, today, D&AD announces 3 Black Pencil winners, alongside the President’s Award and the remaining Pencil winners across the Culture, Design and Impact categories. This […]
Microsoft, Headspace, YouTube and Pfizer top world’s 100 most conscious brands list
Microsoft tops the Conscious Brands 100, Wolff Olins and Hall & Partners’ inaugural list of the world’s 100 most conscious brands. The Conscious Brands 100 was created in light of […]
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers […]