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D&AD appoints 26 new ambassadors in 10 Countries

LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign

Legal AI Legora got Jude Law to front its global brand campaign

LOT Polish Airlines is celebrating the 10th anniversary of its route from Warsaw to Cluj-Napoca

Anca Teletin, Grapefruit: “Creativity is not just a skill that you have, it’s a thinking pattern, and the way you approach life and solve problems”

Wave office building in Gdańsk recertified as an “Object Without Barriers”

Monta acquires Vourity’s charge point management software contracts from ABB E-mobility in the Nordics

Contagious Radar 2026 reveals the key trends set to shape culture and marketing in the year ahead 

BBH books LastMinute.com

Schwarzkopf – Official Hair Partner for Mercedes-Benz Bucharest Fashion Week

Category: Branding

Photo by Karly Santiago on Unsplash

Anomaly created a radical new campaign for Coty brand Sally Hansen

Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand […]

October 8, 2017 Cristina Blanaru Branding, Creativity

Vodafone Romania launches new brand positioning campaign

Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]

October 5, 2017October 5, 2017 Romanita Oprea Branding, Creativity

Coley Porter Bell hires former Dragon Rouge Creative Director, Steve Irvine

Award-winning brand design agency, Coley Porter Bell, today announces Steve Irvine has been appointed as its new Creative Director. Starting the role from today, Irvine will report into James Ramsden […]

September 27, 2017 Cristina Blanaru Branding, Business, Creativity, People

M&C Saatchi Abel signs the identity for Zeitz Museum of Contemporary Art Africa

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono […]

September 27, 2017 Cristina Blanaru Branding, Creativity

Netflix released “Concrete Football”, a documentary created by agency Yard

« Concrete Football », a first of its kind film about the culture of street football, is available on Netflix. The deal, forged by Yard, producers of the documentary, and Netflix, underscores […]

September 17, 2017September 17, 2017 Cristina Blanaru Branding, Media

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity […]

September 6, 2017 Cristina Blanaru Branding, Business

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]

August 21, 2017 Cristina Blanaru Branding, Business, Creativity, Media

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration […]

August 18, 2017August 17, 2017 Newsroom Branding, Business, Creativity, Marketing

Conran Design Group creates new global Danone brand identity 

Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity.  The new identity will be rolled out from 7 July 2017 and will begin to be endorsed […]

July 4, 2017October 25, 2017 Cristina Blanaru Branding, Business

Publicis Groupe partners with Alibaba to work in Uni Marketing

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched  a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s […]

June 19, 2017 Cristina Blanaru Branding, Business, e-Commerce, Marketing

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