Category: Branding
The Partners’ study: Post-Brexit, British brands experience an identity crisis
Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers […]
6th edition of Romanian WIAD, to take place in Iasi on February 18th
Romanian agency Grapefruit will organize the 6th edition of Word Information Architecture Day in Romania in Iasi, on February 18th. The conference, which is organized in Iasi for the first time, […]
Cawley Nea\TBWA announces new ECD, rebrands as TBWA\Dublin
Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a new chapter in the company’s development. The move is intended to better reflect the ‘Re-founders’ culture at the heart of the agency, which […]
Romanian LaDorna brand relaunches with a new visual identity for its dairy products
Romanian brand LaDorna, one of the most known milk and dairy brands in the country, ends the year with a strategic image change, the most important project the brand had […]
WineWay, new market concept launched by Foodwise for Halewood on Romanian market
Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]
Ladies First did it again
Diana Papuc, Group Creative Director at Leo Burnett is the Romanian Juror at Eurobest 2016, while the Art Director Miruna Macri was the first Romanian representative in the “See it, […]
FCB Bucharest rebranded Baneasa Shopping City
Starting the current autumn, Romanian commercial center Baneasa Shopping City has a new visual identity and a new positioning signed by FCB Bucharest. Under the slogan “All in the name […]
Biz magazine presented 2016’s most powerful 100 Romanian brands
The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study […]
Prophet unveiled a new and modern look for AEG
Brand and marketing consultancy Prophet has revealed its redesign for AEG, a leading home appliance brand. Prophet was tasked with creating a striking, visual identity to deliver the brand’s new […]
Subway reveals new logo and symbol, launches new US ad campaign
Subway restaurants, the world’s largest sandwich chain, updated its logo, along with a powerful new symbol. The consumers were able to preview the new logo in ads which were first aired, […]