Category: Branding
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]
Nescafe Gold, fresh campaign in Europe
NESCAFÉ GOLD introduces a fresh campaign in Europe. Over the years, NESCAFÉ has played a key role in creating and enhancing coffee moments for people around the world. This is […]
Grolsch returns to the UK with new brand identity
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from […]
MullenLowe creates new employer branding campaign for TELUS International Romania, inviting candidates to discover why #ItsDifferentHere
MullenLowe and TELUS International have started their collaboration in Romania with an employer branding campaign built on the main drivers that help the company stand out from the other employers […]
Tommy Hilfiger accelerates the sustainability journey with “Make It Possible” program
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH] announces Make it Possible, a bold approach to environmental and social sustainability that reinforces the organization’s commitment to create fashion […]
Real estate Skanksa Romania to use VR presentation platform from Bright Space
Skanska România takes the way to digitalisation and innovation and signed the implementation of the VR presentation platform developed by Bright Spaces. PropTech startup Bright Spaces closed a partnership with […]
Impact Acquires ACTIVATE Influencer Marketing Platform
Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end […]
Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation
Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt […]
Integral Ad Science and Channel Factory announce Channel Science, 1st combined YouTube product for Brand Safety and Campaign Optimization
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single […]
Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah!
Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK. The campaign, by […]