Category: Mobile
Horatiu Dimulescu: SMS remains the main channel for mobile advertising in Romania in 2014
Horatiu Dimulescu, Manager Online Content and Mobile Advertising Vodafone Romania, spoke, in an interview for AdHugger, about Romanian mobile advertising market and some of its insights. According to him, the SMS […]
Mobile Advertising Congress 2014 – all about mobile and advertising in one event
Expo Media organizes, on March 26th, at JW Marriott Bucharest, a new edition of Mobile Advertising Congress, that will present the latest marketing trends in mobile advertising.The line-up of speakers include […]
BBC World News study: Mobile advertising, more effective than desktop ads
BBC World News and BBC.com/news have released recently the results of the world’s first global study into the usage of mobile devices by affluent consumers, a research conducted by Millward Brown. […]
Foodpanda launched an indoor advertising campaign in Bucharest’s Subway
foodpanda, food ordering platform supported by Rocket Internet, the biggest online business incubator in the world, launched an extensive indoor advertising campaign in Bucharest’s subway, aiming to make general public […]
MRM Worldwide Romania launched LIDL Valentine Kiss in 24 European countries
MRM Worldwide Romania launches the first international campaign for Lidl, developed for Valentine’s Day campaign the retailer has; the campaign will be implemented in 24 European countries and uses the […]
Tripsta: 30-40 y.o Romanian men, Apple owners – the ones to most frequent buy tickets and holidays from mobiles
30-40 y.o Romanian men, Apple owners, are the ones that are most frequent buyers of tickets and holidays via mobile devices, according to an analysis made by Tripsta.ro. Data collected […]
32,000 impressions in one day, generated from mobile on digital screens in Bucharest
Over 32,000 media impressions were generated in 24 hours after launching the app The Pole, the 1st solution for advertising from mobile to digital outdoor (DOH). With an average of […]
SeniorHyper and ING Bank use mobiles to control an interactive platform
SeniorHyper and ING Bank launched a digital innovation, an interactive platform synchronized with the mobile phone, www.al9leacer.ro, and invites users to experience the benefits of ING products in an interactive and […]
Banca Transilvania launched Facebook Payments, a first in Romania
Banca Transilvania (BT) launched Facebook Payments, a service that allows the customers using BT24 Internet Banking to make transfers using Facebook. In the same time, BT launched other 2 facilities: […]
Mobile marketing’s future, written at Mobile Advertising Master Class
Expo Media, in partnership with Vodafone Romania, orchestrated the 6th edition of Mobile Advertising Master Class, an event that took place in Bucharest, on October 31st. At global level, over 50% […]