Category: Business
IPG Mediabrands and Acxiom – multi-year strategic data partnership covering 14 markets
IPG Mediabrands recently forged a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their […]
Tomorrow starts in Bucharest the 2017’s User Experience Design International Conference
Tomorrow is the beginning of the second edition of UX Bucharest, the first conference of this type in Eastern Europe that will take place 3-6 October at Hotel Sheraton. The […]
Liliac gives the start of the contest “Design young.LILIAC’s New Label”
Because it’s young and restless, cool and always in fashion, young.LILIAC changes its label every year. Therefore, the brand decided to launch a contest this year as well dedicated to […]
Agency g7 delivers mesmerizing consumer activations for PepsiCo
In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience […]
Pablo del Campo returns to ad game with Del Campo Global
Pablo del Campo recently launched Del Campo Global, a move that marks his return to the arena after almost two years of “non-compete”. Pablo’s new venture brings together his two […]
Coley Porter Bell hires former Dragon Rouge Creative Director, Steve Irvine
Award-winning brand design agency, Coley Porter Bell, today announces Steve Irvine has been appointed as its new Creative Director. Starting the role from today, Irvine will report into James Ramsden […]
Lennie Stern joins BETC as Head of Creative and Entertainment Strategies
Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director […]
After almost a quarter of century in Romanian media, Cristi Dimitriu decides to switch to PR
After a 24 years career in press / media, Cristi Dimitriu decided it is time for a change and took over the helm as Head of Corporate at Romanian GMP […]
IAA Romania celebrates a decade of its educational program
IAA Romania celebrated 10 years since initiating its educational program, dedicated to junios and mid-seniors in the industry and aimed to round up their studies and experience with practice, real, […]
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]