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pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Eurobest 2026 announced Jury Presidents

Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi

Maserati and Migrante present ‘Luxury, every day’

Sector 7 HUB launched Imopoly, through a playful digital campaign

DevTalks Cluj 2026, focused on AI impact over tech future

Category: Business

Photo by Adeolu Eletu on Unsplash

Starcom MediaVest launched Consumer Report, an encyclopedia on Romanian consumer

Starcom Mediavest launched Consumer Report, an encyclopedia on Romanian consumer including info over the most important segments of consumers (Modern & Active Parents, Social Butterflies – most outgoing consumers, Yuppies – young professionals and Traditional Families). The […]

December 3, 2014December 3, 2014 Cristina Blanaru Business, Consumption Habits, Studies

Romanian interior design market raises due to middle class development, Bucharest – main source of projects for specialized companies

Interior design is a segment which wasn’t direly affected by the economical crisis and it even developed during the last 2 years, as a consequence of the rebound registered by the […]

November 28, 2014 Cristina Blanaru Business, Innovation

IDC/Games releases Football MOBA ‘Korner 5’ in Spanish, Polish and Portuguese

IDC/Games and British developer Playdat announced today the release of the Open Beta of the free-to-play MOBA ‘Korner 5’ in Spain, Latin America, Brazil, Portugal and Poland, in the languages […]

November 28, 2014 Cristina Blanaru Digital & Media, Gaming, ITC

Romanian eCommerce gathers together for GPeC Summit & Romanian E-Commerce Awards Gala 

On November 27th, in Bucharest, Romanian eCommerce players are gathering together for GPeC Summit & Romanian E-Commerce Awards Gala. GPeC (eCommerce Awards Gala) is, for 9 years, the event of reference […]

November 26, 2014December 18, 2014 Cristina Blanaru Business, e-Commerce

Black Friday record: RON 40M sales through Profitshare

Black Friday sales announced by the online stores generated, in 72 hours, around RON 40M sales for partner stores via Profitshare. Mid-October, Profitshare was setting up Affiliates Olympics, a contest meant to […]

November 25, 2014December 18, 2014 Cristina Blanaru Business, e-Commerce

iRewind won Newcomer award at ICT Swiss Award

Romanian-Swiss start-up iRewind, founded by Bogdan Manoiu, won, in its second year of existence, the highest Swiss recognition in ITC sector, “Newcomer Swiss ICT”, at Lucerne, on November 6th iRewind convinced […]

November 25, 2014November 25, 2014 Cristina Blanaru Business

MasterCard encourages card payments in a campaign offering city-breaks to Paris

MasterCard started, in Romania, a campaign to encourage payments with MasterCard and Maestro cards, which runs until the end of this year under the tag line “From shopping to a Priceless city […]

November 20, 2014 Cristina Blanaru Business, Creativity

GfK launched GfK FutureWave

In the start of November, GfK launched GfK FutureWave, an approach that identifies innovation spaces by harnessing cultural shifts and new market activity that will influence tomorrow’s market. Using a framework […]

November 20, 2014 Cristina Blanaru Business

Cooperation between Grayling Romania and the association of financial-banking analysts 

AAFBR (Romanian Association of Financial-Banking Analysts), a professional organization promoting and protecting the interests of professionals from the financial sector, and Grayling Romania, agency specialized in consultancy in corporate communication, strategic […]

November 20, 2014 Cristina Blanaru Business, PR

Pick N Dazzle – customized beauty recommendation service tested on Romanian market before European expansion

Pick N Dazzle is a beauty service oriented towards women that want to stay in fashion and who get inspiration directly from experts. The start-up has its origins in Amsterdam […]

November 20, 2014December 18, 2014 Cristina Blanaru Business, Digital & Media, e-Commerce

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