Category: Business
“Discover something extraordinary every day!” – a new campaign from UPC Romania
UPC Romania launched a new communication campaign that aims to promote digital technologies as ways for personal development. The campaign reflects UPC ‘s vision – Connect. Discover. Be free. – […]
Lafarge Romania launched a campaign for its new formula Romcim cement
Lafarge Romania launches a new formula for its main packed cement, Romcim. The new formula is faster and simpler to apply, has better performances at low temperatures and a superior final […]
Innovation Summit brings innovation in Romanian top manager’s attention
Innovation Summit, an event dedicated to innovation in business, will premiere in Romania on May 28th, at Radisson Blue Bucharest. For one day, the summit will bring together a selection […]
Customer Care Conference & Expo: Clients interacting with brands via social media spend 20% – 40% more
Statistics presented at Customer Care Conference & Expo 2013 showed that, globally, 85% transactions take place online so integrating online call centers and chat systems became imperative, Gadgetrends.ro writes. Moreover, clients […]
2 brands from Farmec, refreshed by Cocoon Group Bucharest
Cocoon Group Bucharest and Farmec SA ended a new successful collaboration in the star of the year, namely the packaging design for the home cleaning products Triumf and Nufar. Triumf […]
HumanGraphExperience from Starcom – emotional benefit brands can offer consumers
Starcom MediaVest Romania continues the series HumanGraphExperience with Currency Beyond Money, an infographic that presents the emotional benefits that it can offer to its consumers. The study came as consumers’ need to […]
Ursus Breweries launches Ursus Cooler, a mix of beer and lemonade
Ursus Breweries launches Ursus Cooler, a new beer and lemonade mix. The product launch will be promoted with an integrated communication campaign that will include TV, online, print, outdoor, PR, […]
Havas Worldwide ADDV promotes Expresso BRD credit
Romanian advertising agency Havas Worldwide ADDV made a national communication campaign for the personal needs credit Expresso offered by BRD Groupe Societe Generale. Campaign’s ad is broadcasted on the most […]
Fashion Days launches the 1st mobile app of a Romanian fashion retailer
Fashion Days, leader in Romania and CEE in the fashion&lifestyle online shopping clubs sector, is the 1st online retailer in Romania offering its clients the option to enjoy shopping directly […]
Mercedes-Benz launched 2013 collection
Mercedes-Benz launched Collection Mercedes-Benz 2013 catalog, that includes 444 products in 1700 pages, with focus on fitness bikes, trekking and kids’ bikes. The publication is available at company’s sales partners […]