Category: Ads
Serviceplan Group Belgium launched the inaugural virtual ÜberCreative team
Serviceplan’s Belgian House of Communication are piloting an innovative new concept of a virtual ÜberCreative Department. The department will be headed up virtually by Serviceplan Group’s Worldwide Executive Creative Director […]
Sid Lee Paris Makes the Cover with Playboy Fragrances
For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make […]
A ‘Little Bit of Ouch’ Leads to a ‘Whole Lotta Love’ in Encouraging Flu Shot Campaign
Great Guns director Olly Blackburn has debuted a new spot for cold and flu medicine Theraflu, encouraging viewers to get their flu shot and protect their loved ones. Creatively devised […]
Saboteur rebranded Vintner
Saboteur has created a full re-brand and name change – from The Vintner to Vintner – for the London wine merchant as it transitions to a more consumer-facing brand intent […]
Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy
Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Cresta Awards 2020 reveals special awards as BBDO holds network and agency titles
BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies at this year’s Cresta Awards, while Dentsu picked up the new President’s Award. […]
Handball player Cristina Neagu, in a campaign for BRD in Romania
BRD and Cristina Neagu launched “Your most important supporter is you”, no matter it is accidents – in Cristina’s case – or the reality everyone is trying to adjust to. […]
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First
Anzu.io, provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]