Category: Innovation
Photo by Marius Masalar on Unsplash
Romanian Historia Rediviva launches the educational project “100 Years Ago”
Through the launch of the project “Acum 100 ani” (100 Years Ago), Historia Rediviva marks the start of the concept Visual History, an immersive, gamefied approach, a dramatized manner of presenting […]
Globalworth hosts the first augmented art gallery with video mapping animation in Romania
Globalworth Tower transforms itself for 3 weeks (July 31st – August 24th) in the first augmented art gallery with video mapping animation in Romania, event that is part of Art […]
Citroen and Traction introduced Seetroën, glasses against motion sickness
Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that […]
Åkestam Holst introduces beer with tweets for FIFA Football World Cup
The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning […]
Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand
For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established […]
Find your color, in a campaign by Mercadier and GloryParis
Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of […]
Toronto-based john st. came up with world’s 1st pizza box designed for eating pizza in bed
Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As […]
BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series
For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his […]
Brilliant Basics hires WPP’s Richard Hartley to launch Innovation Labs in London and Berlin
Brilliant Basics, Infosys’ customer-centric digital transformation studio, has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle […]
Poster created by BETC Sao Paolo and Habitat for Humanity Brazil transforms rain into a deadly trap against mosquitoes
A poster created as part of a campaign by BETC Sao Paolo and Habitat for Humanity Brazil transforms rain into a deadly trap against mosquitoes that transmit Dengue, Zika and Chikungunya. In […]