Category: Creativity
Photo by Aaron Sebastian on Unsplash
10 years later, Friends Advertising reinvents and invests in a new business model
Romanian independent advertising agency Friends Advertising started, in 2013, exactly 10 years after entering the market, a reinvention process for its business that has as purpose to make agency’s services […]
Propaganda Brand new created 1 Mai brand for Meda Prod
Propaganda Brand New, branding division of the Romanian advertising agency Propaganda, created the identity of the newest Meda Prood brand, the processed meat products 1 Mai. On a market that […]
Next launched a new campaign for BCR, on “Together we change the story” platform
Next Advertising launched a new campaign on BCR’s “Together we change the story” communication platform. The main character in the campaign is a modern Harap Alb (a Romanian Harry Handsome) […]
Penny Market, Lidl and Carrefour – retailers that invested the most in advertising in Romania in Q1
A MediaTrust study quoted by Retail-FMCG.ro shows that, on Romanian market, Penny Market, Lidl and Carrefour are the retailers with the highest volumes of advertising in Q1 . This way, Penny […]
Art Directors Club of Europe receives entries for ADCE Awards 2013
Art Directors Club of Europe (ADCE) started receiving entries for the 22nd edition of ADCE Awards (The Best of European Design and Advertising), that will run under the tagline “Very […]
Cannes Lions announced the members of 6 new juries for 2013’s edition
Cannes Lions announced the members of a further six juries for this year’s edition of the festival: Branded Content & Entertainment, Cyber, Direct, Mobile, Outdoor and PR Lions juries. Adrian […]
Webby Awards unveiled nominees for the 17th edition
Webby Awards unveiled the nominees for the 17th edition, with the nominees for the prizes to be decided by IADAS. Also, the People’s Voice Awards opened starting today and will […]
BRAT launched an application to automatically detect online advertising
BRAT launched, on April 8th, a spider to detect automatically all display advertising messages posted on websites. After a period of developing and testing that lasted several months, BRAT launched […]
UPDATED: 7 Romanians in 2013 New York Festivals’ juries
Romania has five six seven representatives in 2013 New York Festival’s juries, with McCann Erickson Bucharest dominating in numbers, with 3 jurors. Jurors representing Romania at New York Festivals 2013 are Branded […]
Praktiker changed perception over its prices with a campaign signed by Leo Burnett & Target
Praktiker and Leo Burnett&Target launched on the market, in June 2012, “Praktiker. You can afford even with low income” campaign. The campaign aimed to change clients’ perception that Praktiker had […]