Category: Creativity
Photo by Aaron Sebastian on Unsplash
DENTSU CREATIVE Italy consolidates ISAIA’s custom-made digital strategy
DENTSU CREATIVE Italy has conceived, created, and produced, specialty shootings to illustrate the ISAIA fall/winter 2022-2023 collection on social media in a compelling and genuine way. The storytelling, which is […]
Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet
Barilla launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by […]
Mugler partners with Publicis Luxe to celebrate the 30-year anniversary of ANGEL
First launching in 1993, Mugler’s Angel was an unprecedented hit. The sweet, blue fragrance in its star flacon made waves for its original scent, changing the world of perfume since […]
Sonica Works creates the campaign for Alka’s brand Soocitzii
Launched at the end of 2020, Soocitzii, good brothers of Meteoritzi and Toortitzi, the snacks created by Alka have not benefited from communication campaigns in these two years. Time passed, […]
McDonald’s and DDB Romania pass the time with more of what you like: Triple McPuișor, Triple Cheeseburger and Double Filet-o-Fish in limited edition
McDonald’s is launching three versions of its most loved burgers: Triple McPuisor, Triple Cheeseburger and Double Filet-o-Fish for the fall period. These iconic burgers in double and triple respectively came […]
New speakers announced at IAA’s conference Creativity4Better
November 3rd 2022 is shaping up to be a day to remember! We’re excited for the start of our long-awaited in-person IAA Global Conference, with top speakers joining us from all corners of […]
McCann Worldgroup Romania promotes Ionela Buta and Catalin Dobre to Co-CEOs
McCann Worldgroup Romania announced today that Chief Operations Officer, Ionela Buta and Chief Creative Officer, Catalin Dobre, have been promoted to Co-CEOs. With their extensive experience and success within McCann […]
DDB Romania puts soul in the launch of the new Vera Verde range from Gama & Gama
In a dynamic and highly competitive market, with traditional players and loyal consumers, used to choosing the same familiar brands on the shelf, DDB Romania was given the mission to […]
Hennessy says “Enter the Show” in a campaign by DDB Paris directed by Paolo Sorrentino
For Hennessy’s emblematic VSOP cognac, DDB Paris creates a whole new brand platform, launched by an epic film shot by the Oscar-winning director Paolo Sorrentino. The 360campaign invites us in […]
Ogilvy Paris – new executive committee, appointed Léonard Dupray, Natalie Heckel, and Pierre-Hubert Meilhac
In June 2020, Ogilvy Communications Group appointed Matthieu Elkaim and Emmanuel Ferry as co-chairs of the Paris agency. Since their appointment, they have been working to build a “New Ogilvy […]