Category: Creativity
Photo by Aaron Sebastian on Unsplash
Women called on to break up with bad fitting clothes in latest Simply Be campaign, created by House 337
Simply Be, the fashion brand which makes clothes that fit all women’s bodies, is urging the nation to break up with bad fit in its autumn/winter advertising campaign, created by […]
Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other
Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s […]
Grana Padano and Servicepan Italy Embrace Italian Values with new International Campaign Directed by Oscar-winner Giuseppe Tornatore
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the […]
DDB Romania, the only Romanian agency awarded with Silver at Cresta Awards 2022
The creative agency DDB Romania, a member of TheGroup, is the only agency in Romania that received a Silver trophy at the Cresta Awards 2022, one of the most important […]
Heinz creates a stain-proof thobe
The brand called for the help of technology to turn one of the most iconic pieces of clothing in the Arabian Gulf region, the white thobe, into an unstainable outfit […]
DDB Europe launches DDB FRESH, a fashion innovation agency with sustainability at its heart
DDB Europe launched DDB FRESH, the world’s first fashion innovation agency for non-fashion brands. The new agency will focus on creating specialist products and campaigns that permeate culture for the […]
DENTSU CREATIVE Italy consolidates ISAIA’s custom-made digital strategy
DENTSU CREATIVE Italy has conceived, created, and produced, specialty shootings to illustrate the ISAIA fall/winter 2022-2023 collection on social media in a compelling and genuine way. The storytelling, which is […]
Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet
Barilla launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by […]
Mugler partners with Publicis Luxe to celebrate the 30-year anniversary of ANGEL
First launching in 1993, Mugler’s Angel was an unprecedented hit. The sweet, blue fragrance in its star flacon made waves for its original scent, changing the world of perfume since […]
Sonica Works creates the campaign for Alka’s brand Soocitzii
Launched at the end of 2020, Soocitzii, good brothers of Meteoritzi and Toortitzi, the snacks created by Alka have not benefited from communication campaigns in these two years. Time passed, […]