Category: Creativity
Photo by Aaron Sebastian on Unsplash
Many Shades of Gay – a cross media campaign from Attik and San Francisco AIDS Foundation
Attik worked closely with San Francisco AIDS Foundation and prominent health organizations to a new cross-media marketing campaign, “Many Shades of Gay“, with campaign’s mobile- and tablet-optimized HTML5 website being heavily […]
Publicis won the pitch for the global launch of Bitdefender Antivirus 2013
Publicis Bucharest was chosen as brand agency for Bitdefender, following a pitch organized in the start of the year, in which were involved another 4 known Romanian agencies. The pitch […]
McCann Romania’s Rom campaign wins $10,000 Warc Prize for Innovation
McCann’s Rom campaign won $10,000 Warc Prize for Innovation in 2012, as American Rom beat competitors from 23 countries to claim prize awarded by Warc, the global marketing information service, for […]
New consumers typologies, to be discussed at Marketing Research 2012
Marketing Research 2012, an event focusing Romanian research market organized by Smark, will take place on June 27-28 and will bring together representatives of Romanian communication industry working in research, marketing, […]
Stefan Liute, co-founder Grapefruit, leaves agency on July 1st and starts Storience
Stefan Liute, co-founder and strategy director at Romanian branding agency Grapefruit, announced, on Thursday, that he decided to leave the company on July 1st and start a new business in […]
Romanian agencies won 11 out of 37 trophies awarded at AdPrint
Wednesday, the former 1920’s old typography now turned into the unconventional pub Energiea hosted the 2012 AdPrint 2012 Advertising and Design awards gala. The jury awarded 37 trophies, with 23 within Advertising […]
Organic, Contagious, The Moth and Google, to bring “Worst say in advertising” storyslam to Cannes
Organic, Contagious, The Moth and Google, to bring “Worst say in advertising” storyslam to Cannes , with celebrated creatives and industry luminaries to share their tales of rock bottom on […]
MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year
Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]