Category: Creativity
Photo by Aaron Sebastian on Unsplash
Jean-Marie Dru on efficiency, creativity, new media and building brands, during his Bucharest visit
Jean-Marie Dru, president TBWA/Worldwide and this year’s Cannes Lions Effectiveness Jury president, held a conference in Bucharest on Wednesday, talking about efficiency, creativity, new media and what it means to […]
Cannes Rehab starts on October 6th, with focus on meditation and active imagination
Cannes Rehab starts on October 6th, as a creative camp for people that cherish the intelligent approach of the creative act. The event will take place in spaces offered by […]
Tom Eslinger, Tim Greenhalgh and Marco Rimini – jury presidents at Eurobest 2011
Tom Eslinger, Tim Greenhalgh and Marco Rimini will head each their own jury at Eurobest 2011. Tom Eslinger, Digital Creative Director Saatchi & Saatchi Worldwide, will lead the Interactive and […]
HyperActive and UPC created Victorious School
HyperActive developed the platform victorious.upc.ro, an online talents school to promote Victorious series, broadcasted by Nickelodeon and supported by UPC. The idea for this platform was generated by the need […]
Romanian Internetics announced its 2011 jury
The organizers of the Romanian festival Internetics announced the jury that will judge the best interactive campaign, micro-sites and promotional blogs, but also the best mobile advertising, advergamesm games, viral […]
Romanian agencies and creatives – less entries at 2011 Golden Drum but already 21 shortlisted works
Romanian agencies almost halved their entries at 2011 Golden Drum, where they participate with 70 works, down from 129 last year, according to organizers. Although the numbers are smaller, the […]
GfK Romania: Romanian social media users like to be friends with brands
According to a study made by GfK Romania for the Romanian marcom news site IQads, Romanian social media users appreciate companies online communication both through online advertising and social media. […]
Action Global Communications Romania to offer PR services for GTS Telecom
GTS Central Europe (GTS) – lider in integrated telecomm in Central and Eastern Europe, chose the agency that will handle its PR and mass-media regionally, in Czech Republic, Poland, Hungary, […]
Gerovital is the main sponsor of the Romanian Olympics Team
Gerovital, the most powerful Romanian cosmetics brand, closed a long term partnership with Romanian Sports and Olympics Committee (COSR), becoming the official sponsor of the Romanian Olympics team and its […]
Lowe Romania and Kinder Surprise opened the secret door
Lowe, HyperActive, Initiative and GolinHarris made an integrated communication campaign for the new Mouse Doctors collection from Kinder Surprise. The campaign started with a teaser in the 2nd half of […]