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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

First jury presidents at Dubai Lynx 2011: Prasoon Joshi, Armin Jochum & Mike Cooper

The first three of four jury presidents for Dubai International Advertising Festival were announced by the organizers of the festival. This way, Prasoon Joshi, Executive Chairman & Regional Executive Creative […]

November 22, 2010September 13, 2012 Cristina Blanaru Creativity

Romanian mavericks who started Romanian advertising

Today, during a panel organized at Zilele Biz, the Romanian advertising industry’s mavericks spoke about the beginnings of local marcom and their first “adventures” in the world of advertising. The […]

November 19, 2010October 15, 2020 Cristina Blanaru Creativity, Marketing

Teh Kiosk is “still looking for the greatest idea”

Teh Kiosk is a creative team including Andreea Strachina and Vasilica Morosanu, both students of The Alternative School for Creative Thinking, a project started by Teo Migdalovici and that is, […]

November 19, 2010October 15, 2020 Cristina Blanaru Creativity

Cannes Lions is The International Festival of Creativity

Cannes Lions Festival will be changing its strapline from “The International Advertising Festival” to “The International Festival of Creativity”, in a move that reflects the transformation of Cannes Lions over […]

November 18, 2010September 13, 2012 Cristina Blanaru Branding, Creativity, Marketing

Friends Advertising negociates with a communication group, after IMSG withdrawl

Friends Advertising is in discussions with a new communication group, an announcement made Tuesday, by Sorin Tranca (Creative Director / Founder Friends) and Cristian Mesaros (Managing Director), in a formal […]

November 18, 2010 Cristina Blanaru Creativity, Marketing

Internetics in 2010: 10 years of festival and Webstyler – Agency of the Year

The winners of the 10th edition of Internetics were announced during a Gala that took place, Tuesday evening, at Opera House in Bucharest. Because it was a special edition, there […]

November 17, 2010September 13, 2012 Cristina Blanaru Creativity, Digital & Media

Saatchi & Saatchi is handling the strategy and creation for all Tnuva brands in Romania

Starting September, Tnuva, one of the main players on Romanian dairy market, entered Saatchi&Saatchi Bucharest’s portfolio. This way, the agency will insure for its new client services of strategy and […]

November 15, 2010May 9, 2012 Cristina Blanaru Creativity, Marketing

IKEA, advertiser of the year at Eurobest 2010

This year’s recipient of the Advertiser of the Year Award at Eurobest 2010 will be the Swedish home furnishing retail company IKEA. The award is presented to advertisers, born out […]

November 15, 2010September 13, 2012 Cristina Blanaru Creativity, Marketing

Ogilvy Group develops The Money Channel’s communication strategy

The Money Channel and Ogilvy signed a partnership that will see Ogilvy helping the TV station to consolidate and insure its long term development. In this partnership, Ogilvy will provide […]

November 15, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing, Media, PR

Puppies and babies pull the most heartstrings when in ads

Puppies and babies are the ones that impress the most when they are present in commercials, according to a study realized by Harris Interactive and AdWeek. In their quest to […]

November 13, 2010May 9, 2012 Cristina Blanaru Creativity, Marketing

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