Category: Creativity
Photo by Aaron Sebastian on Unsplash
A book about the 1st online experience, written on Twitter, launched by Microsoft Romania and McCann PR
The book is part of the “Trip to the center of the Internet” campaign and continues a series of initiatives launched by Internet Explorer 8 Microsoft Romania and McCann PR […]
Nike ad beats official sponsors for online buzz
Nike’s "flashforward" World Cup TV ad campaign had more impact on the public than the marketing effots of the official tournament sponsors such as Adidas and Coke/ Nike’s ad, a […]
Lufthansa reviews its global media
Lufthansa is reviewing its global media planning and buying account and contacted already media networks about a pitch for the business. The media account of Lufthansa was administrated, starting 2000, […]
Havas Worldwide: Brands must embrace social media to guard reputation
Consumers want companies that care and are using social media to vent their spleens, according to ”Who Cares Wins: The Rise of the Caring Corporation”, by Havas Worldwide. The study […]
The winners of the 7th edition of Romanian Effie Awards were revealed
The 7th edition of Effie Romania revealed its winners during a Gala hosted by International Advertising Association (IAA) – Romanian Chapter and Romanian Association of Advertising Agencies (UAPR). CAP, GMP, […]
GfK Survey: Romanians Trust The Army, Clergy and Advertising
Romanians trust firefighters, the military, the clergy and advertising, while politicians, bankers and managers register the lowest level of popularity, according to a survey conducted by GfK Custom Research, Mediafax […]
Eliza Rogalski, Managing Partner of Rogalski Grigoriu PR, was appointed CEO of Tempo Creative Group
The group includes the following companies: Tempo Advertising (ATL), Kinecto (digital communication), Rogalski Grigoriu Public Relations and Orchestra BTL). The holding’s activities worth Euro 15M in 2008, ZF.ro writes. Besides […]
McCann PR Romania and Domestos launched the campaign „Hygiene at home and in school”
McCann PR and Domestos (Unilever) launched the campaign „Hygiene at home and in school”, with the objective of educating and informing both children aged 4-10 years old, teachers and parents […]
The communication campaign for Civil Society Gala 2010, signed by Rusu+Bortun Brand Growers
Rusu+Bortun Brand Growers signed, this year, the communication campaign for the 7th edition of Civil Society Gala. Rusu+Bortun Brand Growers’ team that realized the campaign included Catalin Rusu – Creative […]
Yahoo signs Beckham as brand ambassador
Yahoo Inc signed British soccer star David Beckham as a brand ambassador ahead of the World Cup tournament in a move to draw more users to the online media company’s […]