Category: Branding
When client’s products won’t sell, a solid brand might be missing from the equation
We’ve got a client with a problem. His Widgets won’t sell. He’s built a huge business based on selling Gaskets –he’s become number one Gasket producer in Russia, as a […]
Cristian Ramboiu, MiB: In 2009, we were 10 fighting to survive crisis; now we’re 270
Romanian Men in Black agency recently announced a brand refreshment, which included assuming a new visual identity and a new logo in order to reflect the new realities of the agency. About […]
Romanian Men in Black adopted a new identity
Eight years after starting its activity on the market, Romanian agency Men in Black adopted a new identity, to align to present’s realities. The former corporate signature of the agency […]
AMPRO Design redesigned Joe waffles
Romanian brand & packaging design AMPRO Design was selected by Nestle Romania to redraw the entire line of packaging for Joe waffles. Joe’s redesign started once with the repositioning of the entire […]
Zuzu’s rebranding in Romania, signed by Brandtailors
After Zuzu’s rebranding in 2010, that resulted in graphic consistency and brand positioning as a relevant player in yogurt category, Brandtailors continues to work with Albalact to keep developing Zuzu brand. The […]
GolinHarris rebrands, continues the journey as Golin
Global communications firm GolinHarris rebranded, becoming Golin, with the name change coming exactly three years after launching the g4 model, which transformed the agency structure from a hierarchy of generalists to communities of specialists […]
Ampro Design redrew Hochland Mixtett
Romanian branding and packaging design agency AMPRO Design redrew the packaging for Hochland Mixtett cheese and made the design for the new assortments Con Carni and Picanterie. In Romania, Hochland is market […]
Müller changed visual identity for its white dairy products in Romania
Müller launched, starting May, a new visual identity for its white dairy products available on Romanian market. Starting from the attributes that define the brand, Muller and its Romanian creation […]
A brand celebration: Romanian Joe turned 20 and is “easy irresistible”
Nestle Romania celebrated the 20th anniversary of its Joe brand, during an event that bought together, in Timisoara factory, employees, representatives from authorities and partners. The anniversary was a step […]
Periscope rebranded Brach’s candies, created a new website
Ferrara Candy Company and Periscope launched a new brand campaign, including a new Brach’s website. The new brand campaign, “Break Out the Brach’s,’ calls to mind moments to celebrate and the […]