Category: Branding
Zenith Romania launches its international positioning on the local market
ZenithOptimedia Group, fast growing international media network that includes also Zenith Romania, underwent a global branding process, relaunching today with a new positioning – “Live ROI”. Known as “The ROI […]
Cocoon Group Bucharest designed Noroc Strong, new extension of Noroc beer brand
Cocoon Group Bucharest continued the reconstruction of the Noroc brand, a process started in 2011, by creating for this year a new brand extension: Noroc TARE (Strong). Noroc Strong is […]
Brandient wins Graphis Gold Award with eMag
Brandient won Graphis Gold Award for eMAG brand identity, with the distinction coming from a 60 years old international bastion of excellence in design. The accolades were received for the polymorphous […]
Brands & Communities – a Smark event about brand communities
Smark KnowHow organizes, on April 26th, Brands & Communities, an event targeting Romanian marketing professionals, organized with Republika Interactive’s help. The event aims to help understand the communities phenomena, the way […]
Martin Zouhar is the new Creative Leader at Cocoon Bucharest
European branding specialized group Cocoon Group appointed Martin Zouhar as the new Creative Leader of Group’s agency branch in Bucharest. Martin graduated Tomas Bata University in Zlin (Moravia) and has […]
Slightly modified, Bucharest’s coat of arms was renewed with Euro100,000
Bucharest could modify its coat of arms, replacing one saint with another, following a study realized at Bucharest City Hall request in order to create a city brand, HotNews.ro and […]
BrandTailors signs the new packaging design for Titan’s sliced bread
Romanian BrandTailors made the new packaging design for Titan’s sliced bread, which comes as a normal follow step after developing the branding program for HapiHap toast last year. The concept of […]
Cocoon Group Bucharest made the new packaging design for Aslavital range from Farmec
Cocoon Group Bucharest and Farmec S.A. successfully completed a new collaboration, the packaging redesign of the well-known range of cosmetics, Aslavital. Aslavital range’s formula has been improved with a unique recipe […]
BrandTailors creates Rancho, the only Romanian “men-only” ready meals brand
BrandTailors – strategic brand consulting and design firm – created Rancho, Scandia Food’s ready meals brand designed exclusively for men. Remarkable by means of its addressability, the new brand created by […]
Grapefuit: We have always wanted to be at the forefront of branding
Grapefruit is one of the most appreciated and awarded Romanian branding companies. It started its activity 12 years ago and worked its way up, always working in benefit of its […]